As news media companies continue diversifying to increase revenue, many are turning to e-commerce.

In the latest INMA Knows distillation, we bring to you a robust collection of best practices and case studies from media companies around the world that are implementing e-commerce solutions.

Click here to view INMA Knows: E-commerce

Many companies now feature product reviews that connect to a product or even their own online marketplaces, allowing them to tap into the growing e-commerce market.

Examples, best practices, and strategies are plentiful:

• Bonnier Finance’s O Vinu grows community, revenue with wine product
• 50% of revenue at Exame now comes from educational offering
• E-commerce initiative pays off with SHOP by SPH Media
• Financial Times tests its commerce abilities with wine product

As the industry case studies grow, so will this INMA Knows category.

INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. This is the 22nd topic curated for the project.

Here are a list of all the live topics:

• AI and the Newsroom
• Australia and Big Tech
• Connecting with Community
• COVID-19 response
• Digital Platforms
• E-commerce
• Female Readership
• Immersive Reality Storytelling
• Mobile
• Newsletters
• Newsroom Dashboards
• Personalisation
• Podcasts and Audio
• Print Engagement
• Smart Pricing
• Subscriber Retention
• Team Management
• Third-party cookies and advertising
• Trust In Media
• Video
• Virtual Events
• Young Readers

We curate subjects of importance as they rise to the surface, and these subjects are updated regularly. This is a free service for INMA members. If you have a subject matter recommendation, let me know.

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