The 2016 Global Media Monitoring Project showed 82% of news articles around the world are about men. Statistics like this have changed the way news media companies are courting female readers. While many are upping their editorial game to create products and content targeting women, others are taking it next level by calling out inequities and paving the path toward equal opportunities.

In the latest INMA Knows distillation, INMA Knows Female Readership, INMA has curated a robust collection of best practices and research from media companies working to reach female readers around the world.

Creative examples abound from INMA members:

• Ringier’s EqualVoice initiative, which measured the visibility of women in media.
• The Times of India’s campaign to encourage women’s representation in politics.
• Telegraph Women’s Sport’s “Girls, Inspired” campaign to close the gender gap in school sports.
• VíaPaís’ pushback on objectiving women in Latin America.
• JoongAng Ilbo’s WONEY campaign to create economic solutions for Millennial Women.
• News Corp Australia’s Shine Awards to honour women in rural Australia.

INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. Here are a list of all the live topics:

• AI and the Newsroom
• Australia and Big Tech
• Connecting with Community
• COVID-19 response
• Digital Platforms
• Female Readership
• Mobile
• Newsletters
• Personalisation
• Podcasts and Audio
• Print Engagement
• Smart Pricing
• Subscriber Retention
• Third-party cookies and advertising
• Trust In Media
• Video
• Virtual Events

We aim to curate a new subject monthly, and these subjects are updated regularly. This is a free service for INMA members. If you have a subject matter recommendation, let me know.

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