Event description

As AI shifts from answering questions to taking actions, media companies are entering a new product era. Agentic AI is reshaping how users discover, consume, and interact with news, both on publisher platforms and increasingly through AI interfaces, assistants, and agents that sit in between. Led by Jodie Hopperton, this INMA Product Strategy for Agentic Media Master Class will explore what agentic AI means for media product strategy and user experience: from AI-native interfaces and conversational products to distribution through answer engines, assistants, browsers, and agents. Through practical examples, emerging product patterns, and hands-on discussion, this master class will help media executives understand where the industry is heading, and how to start designing products for an AI-mediated future.