Event description

The application of predictive analytics to audience data can provide an unprecedented level of intelligence into the quality of the relationship a publisher has with each and every one of its consumers — ultimately being core to strategic decision-making across the organisation.

On Thursday, February 2, Patrick Tornabene of New York-based Newsday will give insight into leveraging the advanced predictive analytical tools of churn and persuasion modeling, including case studies on practical data-enabled strategies and applications that are delivering significant gains in retention and revenue for Newsday.

Presenter: Patrick Tornabene, Vice President of Audience Development and Analytics, Newsday

Panelists:
>> Ned Kaufman, Manager, Data Analytics, Newsday
>> Brendan Meany, Analyst, Mather Economics
>> Erik Zenhausern, Director, Acquisition/Retention, Newsday

The live, practical, interactive Webinar will be from 10:00 a.m. to 11:00 a.m. New York time and is free to INMA members. You must be an INMA member to participate.

E-mail krista.avedikian@inma.org for an invitation to this exclusive Webinar.