How to engage under-30 rising stars to elevate news media, guide the INMA community, and bring new life and energy to an industry undergoing transformation
Scope of the Initiative
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How to make the news industry more attractive to young professionals
Engage
How best for media companies to engage the next generation
Value proposition
How to improve INMA's value proposition among young professionals in the media industry?
Influencers
How to make young professionals into news media influencers
Deliverables
Survey
In early 2020, the Young Professionals Committee distributed a survey to under-30 employees at news media companies through committee members, contacts within INMA, and INMA boards. The survey results guided the committee in developing Initiative activities.
YPC Newsletter & Blog
Subscribe to the Young Professionals newsletter, written by and for young professionals. Subscribe here. Read the blog here.
30 Under 30 Awards
Rewarding outstanding achievement and career potential among professionals in the news media industry. Deadline to apply for the programme is July 30, 2021. Click here to review, apply or nominate.
Topical Roundtables
One-hour Zoom sessions, usually with one or two case study presentations, around a specific topic close to the heart of the young professionals within the wider INMA community.
Committee
The Board of Directors appointed a committee to oversee the Young Professionals Initiative:
Mitch Gaylord
Email Marketing Manager
the Washington Post
United States
Anna-Katharina Kölbl
Head of Business Development News Media
Funke Medien
Germany
Lisa Marie Løvoll
Senior Strategy Manager
Schibsted
Norway
Nicola Lüssi
Head SEO
Tamedia
Switzerland
Andiswa Ngenyane
Multimedia Journalist: Entertainment
Media24
South Africa
Maria Sakki
Chair
Lead Data Insights Analyst
Financial Times
United Kingdom
Background
The INMA Young Professionals Initiative was approved by the association’s Board of Directors and implemented November 8, 2019. Board member Frank Mahlberg of Axel Springer, working with INMA Board members, put together the inaugural committee. Europe Division Manager Tom Corbett is the committee's staff liaison. The Board aspires for the initiative to include scholarships, rewards for excellence, career elevation, mentorship, and more.