INMA Circulation Growth Seminar

programme << Circulation Growth Seminar

Programme

9.00-10.00
Registration over coffee

Seminar Moderator: Arvind Kalia, National Head Marketing, Rajasthan Patrika

10.00- 10.10
Welcome Address
Tariq Ansari, President, INMA South Asia

10.10-10.50
Learnings From a Leader in FMCG Sector
The keynote address will talk about ITC's expertise and challenges in distribution, segmentation, promotion, training methods and other experiences to spark off fresh, innovative ideas for the traditional newspaper mindsets.
Speaker: Hemant Malik, COO, Trade Marketing and Distribution, ITC Ltd.

10.50-11.50
Motivating the Last Mile: Issues Affecting the Future Development of the Distribution Channel for Newspapers (Vendors and Dealers)
Hear an expert panel's view on their current experiences, sharing of future trends and suggestions on how to tackle challenges in the distribution channel for newspapers regarding vendors and dealers.
Moderator: Sanjeev Vohra, Director, RMD, The Times of India
Panelists:
Rajagopalan Nair, Chief General Manager, Circulation, Malayala Manorama
Sunil Mutreja, President, Marketing, Amar Ujala
Venky Venkatesh, Business Head( North And East), HT-Media
Cyriac Mathew, COO, Mid-Day Infomedia Ltd.

11.50-12.20
Networking break

12.20-1.00
Reinventing the Market Dynamics: A Case Study by Samsung
This case study from Samsung talks about its dynamic moves on its sales and distribution methods, its challenges and its success to further invigorate creative ideas for newspapers to grow their circulation business.
Speaker: Sandeep Tewari, Head of Marketing for Consumer Durables, Samsung India

1.00-2.00
Networking Lunch

Post Lunch: Success stories within the newspaper industry, focus on circulation strategy

2.00-2.40
The Times of India in Tamil Nadu
This case study will present The Times of India's achievements and learnings in Chennai and Coimbatore markets.
Speaker: Franklyn James, Vice President, RMD, The Times of India

2.40-3.20
The i next Story
This session will present Inext's thinking, growth and its success.
Speakers:
Rohit Mehrotra, AGM, Space Marketing, Inext
Rahul Chauhan, AGM, National Product Manager, Inext

3.20-3.50
Networking break

3.50-4.30
The Telegraph in Orissa and Bihar
This case study will present the success story and the learnings behind the Telegraph's launch in Orissa and Bihar.
Speaker: Suman Banerjee, AVP, Circulation, ABP

4.30-5.30
Panel Discussion: The Challenge to Grow Newspaper Readership
This panel will deliberate how to grow newspaper readership. Hear research firms share broad trends for readership and newspapers share their learnings and experiences.
Moderator: Arvind Kalia, National Head Marketing, Rajasthan Patrika
Panelists:
Amit Ray, Joint Chairman, Technical Committee, MRUC (in charge of IRS) and Founder Partner Media First
Indranil Datta, Senior Vice President, Sakal and part of Technical Committee, MRUC
K.K. Goenka, Managing Director, Prabhat Khabar

5.30-5.45
Conclusions by the Moderator
Arvind Kalia, National Head Marketing, Rajasthan Patrika

5.45-5.55
Vote of Thanks
I. Venkat, Member INMA South Asia Board of Directors and Director Eenadu