South Asia Conference

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Agenda

Global Partner In Business

*Media Partner*		*Delegate Kit Partner*

Conference Theme: Roots and Wings: Strengthening Our Core Business and Exploring New Opportunities

Day 1: Monday, November 7
Day Theme: Roots: Strengthening Our Core Business

9.00-10.00
Registration and Welcome Coffee

10.00
Welcome and Overview
>> Tariq Ansari, INMA South Asia President, and Managing Director, Mid-Day Multimedia, Ltd.
>> I Venkat, Conference Moderator, and Director, Eenadu

10.15
New Oxygen, New Growth
It's time for newspapers to go on the offensive. Be innovative. Be relentlessly relevant. Differentiate. Leverage their unique strengths. This presentation will review the best ideas from newspapers worldwide and look at how consumer perception of newspapers is changing, the proper role of social media and newspapers, the latest on iPad engagement, and what advertisers want from the multi-media publisher.
>> Earl J. Wilkinson, Executive Director and CEO, INMA

11.00
Industry Overview: Challenges, Growth Opportunities and New Revenue Drivers
Even as India's newspaper market remains one of the bright spots in an industry under siege around the world, there are challenges and opportunities looming. An overview of where the market stands today, its prospects of growth and the potential for industry participants to address new markets — both organically and through M&A. There are also lessons to be learned from business models being experimented with around the world to take advantage of new platforms like the tablet and social media.
>> Jehil Thakkar, KPMG India, Head of Media and Entertainment Practise

11.45
Networking Break

12.15
CEO Roundtable: “Have We Reached An End To Readership Growth?”
Newspapers are in the midst of a significant era of change. Navigating these changes in readership is the most significant challenge and opportunity for newspapers. Hear a panel of newspaper CEOS from South Asia share their insights.
Moderator:
>> Bhaskar Das, President, The Times of India Group
Panelists:
>> Sanjay Gupta, Director, CEO and Editor, Jagran Prakashan Ltd
>> D.D. Purkayasta, Managing Director and CEO, ABP Pvt. Ltd
>> K.N. Tilak Kumar, Joint Managing Director and Editor, Deccan Herald
>> Shahrukh Hasan, Group Managing Director, Jang Group, Pakistan

Lunch Co-Sponsors

13.15
Lunch, co-sponsored by 4CPlus and Oneuptrade

14.30
The Advertising Challenge: Space Selling in the Age of Multiple Platforms and the Vanishing Rate Card
The rate card is virtually non-existent for television and its status in the print world is debatable. Hear a panel of advertisers, media buyers, newspaper and television experts address the key question: Will the rate card and its role exist in the future?
Panelists:
>> Bijou Kurien, President & Chief Executive - Lifestyle, Reliance Retail
>> Jayen Mehta, General Manager, Marketing, Gujarat Co-Operative Milk Marketing Federation Ltd.
>> Rohit Gupta, President, Sony Entertainment Television
>> Bhaskar Das, President, The Times of India Group
>> Aritra Sarkar, Vice President, Strategy, ABP Pvt. Ltd.
>> Ambika Srivastava, Chairperson, ZenithOptimedia & Vivaki Exchange

15.30
Networking Break

16.00
Newspaper Advertising: Social Media and Mobile Opportunities
This session talks about the rise of social media and community reporting, mobile media strategies for newspapers and revenue building through social and mobile ads and more.
>> Madanmohan Rao, Research Director, Asian Media Information & Communication Centre

16.45
Quick Ideas from Innovative South Asia Newspapers

Readership Drives Circulation: The Smart Way

Good Editorial Content and Credibility Are Good Business Also

17.30
Summary and Day's Conclusions

17.45
Programme Concludes

Cocktails Sponsor

18.00-20.00
INMA Cocktail Reception at Highland Nectar Restaurant, ITC Gardenia, sponsored by Ferag

Day 2: Tuesday, November 8
Day Theme: Wings: Exploring New Opportunities

9.30
Review and Preview
>> I Venkat, Conference Moderator, and Director, Eenadu

9.45
Global Newspapers and the South Asian Opportunities
Translating the changes in national markets worldwide to South Asia and prioritising opportunities for newspapers in India, Pakistan, Bangladesh and Sri Lanka is the objective of this presentation. The four key opportunities are mobile, digital, advertising and community.
>> Ravi Dhariwal, President, INMA Worldwide, and CEO, Times of India

10:15
The Digital Opportunity for Newspapers
Moderator:
Rishi Khiani, CEO, Times Internet Ltd.
Panelists:
Sanjeev Khaira, Managing Director, UBM India
Raj Singh, Managing Director, 2ergo India
Sachin Kalbag, Executive Editor, Mid-Day Infomedia Ltd.

11.15
Networking Break

11.45
The Community Opportunity for Newspapers

The Great Wall of Education

Lokmat Sakhi Manch and Women Empowerment

Jan Jagran Campaign for Justice

Lunch Co-Sponsors

13.00
Lunch, co-sponsored by Indian Newspaper Society (INS) and The Hindu

14.00
Lessons From a Market In Transition
While newspapers in Australia have remained very dynamic, the rapid growth of digital and especially mobile audiences means the race is on to transform the core business and diversify the profit base. A guided tour of how Fairfax Media is approaching the challenge of changing its business mix to get ahead.
>> Robert Whitehead, Director, Marketing and Newspaper Sales, Fairfax Media, Australia

15.00
Networking Break

15.30
Lightning Round: INMA Awards 2011 Winners from South Asia
South Asian newspapers were big winners at the 2011 INMA Awards competition, rewarding excellence in marketing worldwide. INMA has invited executives at these newspapers to provide brief overviews of their award-winning campaigns.

Mint: Mint Money Launch

Mid-Day: Meter Down

Inext: Bikeathon

Times/Jang: Update on Aman ki Asha

16.30
Summary and Day's Conclusions

16.45
Vote of Thanks

17.15
Conference Concludes