INMA Mobile Strategies Conference

Your Guide

Everything a media company needs to know now about the power of being untethered and how to accelerate mobile success (with a little help from Microsoft)

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Agenda

Go to Thursday Programming

Go to Friday Programming

Thursday, March 10

INMA Partner In Business

7:30 a.m.

Registration, Continental Breakfast, and Networking

8:30 a.m.

Welcome and Overview

John Newby
President, INMA North America Division

Maria Terrell
Director of Content, Pressreader, and Program Chair @mariaterrell LinkedIn

Jordan Friedman
Communications & Media Industry Manager, Microsoft Corporation @jpfriedman LinkedIn

Earl J. Wilkinson
Executive Director & CEO, INMA @earljwilkinson Earl J. Wilkinson LinkedIn

Mukund Mohan
Director, Strategy, Cloud and Enterprise, Microsoft Ventures (Conference Moderator) @mukund LinkedIn

Trends and Opportunities In Mobile

9:00 a.m.

Mobile the Channel, Data the Driver

Lutz Finger
Author, Ask Measure Learn, and Data Scientist in Residence, Cornell University @lutzfinger LinkedIn

10:00 a.m.

Mobile is Now: Transforming Newsrooms for the Age of the Smartphone

David Ho
Executive Mobile Editor, The Wall Street Journal @DavidHo LinkedIn

10:45 a.m.

Break

Distributed Content: Early Possibilities

11:00 a.m.

Google Accelerated Mobile Pages and Whatâ€™s Next

Stacie Chan
Media Partnerships Manager, Google Search @staciechan LinkedIn

11:45 a.m.

Group Discussion: Pros and Cons of Distributed Content

12:15 p.m.

Lunch

Big Issues in Mobile

1:15 p.m.

Trends and Best Practices in Mobile Video and How Publishers Can Play In This Space

Matt Singer
Founder, Videolicious @videolicious LinkedIn

Mandy Jenkins
Director of News, Storyful @mjenkins LinkedIn

2:15 p.m.

World-Class Native Advertising Innovations

Mia Mabanta
Director of Revenue and Marketing Products, Quartz @miamabanta LinkedIn

2:45 p.m.

Break

3:00 p.m.

Mobile Web vs. Mobile Apps: Myths and Realities

Bill Wilson
Founder and CEO, Mindsea @wdrwilson LinkedIn

Cory Bergman
Co-Founder and General Manager, Breaking News @corybe LinkedIn

Inspiration from Outside Legacy Media

4:15 p.m.

Mobile-First Best Practices at Bleacher Report

Chris Nguyen
Vice President of Product, Bleacher Report @csnguyen LinkedIn

5:00 p.m.

Takeaways of the Day

5:15 p.m.

Program Concludes

5:15 p.m. - 6:15 p.m.

Cocktails On Us

Wind down after a long day with cocktails and snacks with fellow attendees before heading out for the evening. This is the perfect time to ask that question that didn't get asked earlier in the day.

Shuttle leaves from Microsoft Building 37 to area hotels at approximately 6:15 p.m.

Friday, March 11

7:30 a.m.

Continental Breakfast and Networking

8:00 a.m.

Welcome Back and Focus Exercise

Best In Class: Global Media

8:15 a.m.

Human-Centered Design: A Toolkit for Identifying New Product Opportunities

Rachel Derkits-Gelman
User Experience Research Lead, The New York Times @rachelderkits LinkedIn

Best In Class: Europe

8:45 a.m.

6 Principles Russmedia Lives By To Grow Mobile Revenue

Georg Burtscher
Managing Director, Russmedia Digital, Austria @Georgburtscher LinkedIn

Key Mobile Lessons from Scandinavian Publishers

Jan Ove KjÃ¸ndal
Head of Mobile and Founder, Agens, Norway @janovekjondal LinkedIn

9:30 a.m.

Break

Best In Class: North America

9:45 a.m.

Mobile Strategies for Creating Loyalty and Revenue

Joe Leong
Vice President/Chief Revenue Officer, The Albuquerque Journal @jospetleo LinkedIn

Digital 2016 Maximizing Mobile

Christopher Biondi
Senior Director/ Digital Development, GateHouse Media @Chris_Biondi Christopher Biondi LinkedIn

Local TV's Approach to Consumers On the Go

Mark Briggs
Director of Digital Media, KING5 TV @markbriggs LinkedIn

Location-Based Strategies for Advertisers (Mobile Conquesting)

Jimmy Bogroff
Director, Digital Strategy and Advertising Operations, The Oregonian @jimmy_bogroff LinkedIn

The (Mobile) Readers We Ignore

Damon Kiesow
Head of Product, McClatchy @dkiesow LinkedIn

Learning From Millennials

11:15 a.m.

Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Classroom

Brett Atwood
Director of the Integrated Strategic Communication, Edward R. Murrow College of Communication at Washington State University @brettatwood LinkedIn

What Creating Apps for Millennials Should Teach the News Industry

Helen Bui
Founder, Stash-It @helen_bui LinkedIn

12:00 p.m.

Millennial Panel: A Social Experiment on How News is Consumed on Mobile Devices

INMA asks 5 university journalism students about how they use mobile

12:30 p.m.

Lunch

1:15 p.m.

The Microsoft Briefing

Hear from Microsoft about what they see coming for the industry and what we can expect to see in the technology space.

Tony Emerson
Managing Director, Microsoft Worldwide Media & Cable @microsoft LinkedIn

Andreas Pongratz
CEO, x.news @pongibaerli LinkedIn

Eric Johnston
COO, Pioneer News Group @EricJohnston LinkedIn

co-presenting with

Vishal Misri
CEO & Founder, Posh Technologies @PoshTechnology LinkedIn

2:30 p.m.

Conference Conclusions and Wrap-Up

2:45 p.m.

Program Concludes

2:45 p.m.-4:45 p.m.

Tour of Microsoft Campus

We will visit Microsoft behind the scenes to learn what makes it tick, diving into their new innovations and culture. The tour will include stops at Microsoft Visitor's Center, the “Garage” innovation lab, and even the campus store.

Shuttle will leave from the Microsoft Capus tour to area hotels at approximately 4:45 p.m.

Where

Summit venue

Microsoft Building 37
16071 Northeast 36th Way
Redmond, Washington 98052
USA

From your hotel

Because attendees are staying at various hotels, we recommend taking an Uber (secondarily taxi) to Building 37 in the mornings. A shuttle will take attendees back Silver Cloud Inn, Courtyard Seattle, Seattle Marriott Redmond, Hyatt Regency Bellevue, and The Westin Bellevue at the conclusion of Thursday and Friday programming.

Conference attendees

The INMA Mobile Strategies Conference will attract top mobile and digital talent from news media companies.

See Who will Be There

As of right now

U dEavidU aErkin, United States
U bErettU aEtwood, Director, Integrated Strategic Communication, Washington State University, United States
U cEoryU bEergman, United States
U dEeanU bEetz, Executive Producer, MSN News, United States
U cEhristopherU bEiondi, United States
U jEimmyU bEogroff, United States
U tEroyU bEonnes, Student, University of Washington, United States
U dEannyU bEoulet, Videographer, INMA, United States
U mEarkU bEriggs, United States
U hEelenU bEui, Founder, Stash-it, United States
U gEeorgU bEurtscher, Managing Director, Russmedia, Austria
U rEyanU bEusch, Director of Sales, Research and Analysis of Media, United States
U sEtacieU cEhan, CBO & Co-founder, Google, United States
U sEteveU cEhapman, SVP, Content Partnerships, PressReader Group, Canada
U bErookeU cEhristofferson, United States
U rEachelU dEerkits-Gelman, User Experience Research Lead, The New York Times, United States
U nEicoleU eEinbinder, Student, University of Washington, United States
U tEonyU eEmerson, Worldwide Managing Director, Microsoft Corporation, United States
U mEarkusU fEeldenkirchen, President, Sales, North America, Lineup Systems, United States
U lEutzU fEinger, Director of Analytics, Linkedin, United States
U jEordanU fEriedman, Communications & Media Industry Manager, Microsoft, United States
U mEariaU gEangat, United States
U jEoseU lEuisU gEomezU cEarpintero, Chief Technology Innovation Officer (CTIO), Protecmedia, Spain
U rEeubenU hEall, Chief Executive Officer, MindSea, Canada
U jEohnU hEartevelt, News Director (Projects), Stuff, New Zealand
U mEarkU hEiland, United States
U mEikeU hEilton, United States
U dEavidU hEo, Vice President, Content Strategy & Innovation, Insider Higher Ed, United States
U eEricU hEutchins, United States
U mEatthewU iEpsan, Director of Digital, Lee Enterprises, United States
U mEandyU jEenkins, Director of News, United States
U eEricU jEohnston, Chief Executive Officer, Sonoma Media Investments, United States
U rEandallU kEeith, Managing Editor - Digital, Bay Area News Group, United States
U dEavidU kEelley, CTO, Posh Technologies, United States
U kEararU kEhaku, Manager, Content, PressReader, Canada
U dEamonU kEiesow, Knight Chair in Digital Editing and Producing, McClatchy Media Company, United States
U kEatyU kEing, Senior Sales Manager, Access, United States
U rEachelU kEirscht, United States
U jEosephU lEeong, United States
U mEatthewU lEeong, Web Developer, Digital Trends, United States
U aEmyU lEoesch, United States
U mEikeU lEupo, United States
U mEiaU mEabanta, Executive Director, Product and Brand Marketing, Quartz, United States
U tEylerU mEack, Director of Digital Solutions, The Register-Guard, United States
U nEikolayU mEalyarov, CEO, International, PressReader, Canada
U sEteveU mEcdonald, United States
U tEjU mEclarty, Sr. Production Manager/ Digital, Austin American-Statesman, United States
U aEngeloU mEendoza, President Inquirer Mobile, Philippine Daily Inquirer, Philippines
U pEennyU mEerian, Chief Marketing Officer, HubCiti, United States
U vEishalU mEisri, Founder & CEO, Posh Technologies, United States
U mEukundU mEohan, Director, Strategy, Cloud and Enterprise, Microsoft Ventures, United States
U aEndrewU mEok, Chief Executive Officer, Avant Publications, United States
U cEhristineU mEosley, Staff, INMA, United States
U jEohnU nEewby, United States
U cEhrisU nEguyen, Vice President of Product, Bleacher Report, United States
U tEhomasU nEguyen, Student, University of Washington, United States
U jEanU oEveU kEjondal, Head of Mobile and Co-Founder, Agens (IVY), Norway
U mEikeU pEirello, President, Syncronex, United States
U aEndreasU pEongratz, Chief Executive Officer, X.news, Austria
U iEsobelU pEress, Staff, INMA, United States
U sEharonU pErill, VP Marketing & Brand Strategy, The Penny Hoarder, United States
U cEynthiaU rEeyes-Methvin, United States
U sEarahU rEiley, Canada
U rEandyU sEalgado, Student, University of Washington, United States
U jEulia-GraceU sEanders, Student, University of Washington, United States
U tEraciU sEchoenberg, United States
U jEennyU sEchultz, Product Manager, The Seattle Times Company, United States
U tEimU sEhoults, Operations Manager, Glacier Media Group, Canada
U mEattU sEinger, Chief Executive Officer, Videolicious, United States
U eEdU sEpagnola, President CEO, AMR-SkyBridge Mobile, United States
U gEeoffU sEpence, Senior Director, Business Development, SpotXchange, United States
U dEanielU tEedford, Director, Digital Subscriptions, Southern California News Group, United States
U mEariaU tEerrell, United States
U eEricaU tEhompson, Public Information Specialist, University of Washington, United States
U bEillU tEoler, Former Chairman and CEO, Swift Communications, United States
U sEhunsukeU uEshigome, Staff Writer Digital Content Development Department, Nikkei Inc., Japan
U bErianU vEigil, Sr. Director of Product, MediaNews Group, United States
U bErookeU wEarner, General Manager, Swift Communications, United States
U pEeterU wEengert, United States
U eEarlU wEilkinson, Executive Director and CEO, International News Media Association (INMA), United States
U bEillU wEilson, CEO and Founder MindSea, Canada
U oEnnoU wEuelfers, Chief Executive Officer, Editora El Mundo, El Salvador
U sEoniaU yEamada, Vice President, Audience Insights, The New York Times, United States

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INMA

Eric Hutchins
Dallas, Texas, USA
Telephone: +1 214 373-9111, opt. 2
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