News and Platforms Executive Briefing (Invitation Only)

As AI platforms reshape how journalism is distributed, valued, and monetised, publishers are navigating a fast-moving opaque landscape. This invitation-only INMA executive briefing brings together a small group of senior media leaders to examine how media’s relationships with platforms are changing and what happens next. From licensing and attribution to emerging marketplace models. Designed as a candid, off- the-record discussion, the session will help publishers understand where the industry is heading and how to react. This briefing is designed for media company CEOs and designees.
To apply, please email: Ioana.straeter@inma.org.

This opening sets the context for the executive briefing, explaining how the shift from search to answers to AI agents is reshaping platform dynamics and why these changes now sit at the centre of publisher strategy, valuation, and control.

This session reviews the current state of publisher–platform relationships, including licensing deals, litigation, and partnership experiments, explaining why many existing approaches remain fragmented, difficult to scale, and insufficient for the long-term economics of journalism in the AI era.

This session explores how structured licensing systems, open standards, and emerging content marketplaces are beginning to form between publishers and AI platforms, and what these developments mean for rights management, attribution, access, and future revenue opportunities across the industry. Doug Leeds, co-founder of Really Simple Licensing (RSL) and co-CEO of RSL Collective, will join us for this session.

This moderated, closed-door discussion gives participants the opportunity to compare experiences, share negotiations, and test assumptions about platform relationships, licensing models, and marketplace developments in a candid Chatham House conversation among senior media leaders facing similar strategic decisions.

This session examines emerging payment mechanisms, access frameworks, and marketplace structures now being tested between publishers and AI platforms, highlighting early signals of what may scale, what may fail, and where publishers must prepare for rapid change.

The closing session focuses on practical next steps for publishers, summarising key lessons from the briefing and outlining where immediate decisions are required around valuation, licensing, control, partnerships, and strategic positioning as platform economics continue to evolve.