INMA offers members 17 free newsletters through which to navigate our rich content universe. Select your newsletters now.
2,043 subscribers The latest INMA content and industry headlines delivered Monday-Friday
13,553 subscribers The latest INMA content and industry headlines from the past week delivered Tuesday
1,215 subscribers Helping media leaders cut through complexity, drive results, and build sustainable advertising sales strategies is the focus of this initiative led by Gabriel Dorosz. Focus areas are how to bridge innovation and business realities with practical guidance, real-world examples, and clear action plans – and simplifying an often opaque and unnecessarily complex digital advertising ecosystem.
990 subscribers The conversation around social platforms can be dizzying and all-encompassing. Subscribe to this newsletter and get the latest with Facebook, Google, Snapchat, Instagram, and more.
793 subscribers Tap the soul of news media with this insightful look at what media companies are doing to develop their brands, including the industry’s top brand and marketing campaigns.
1,128 subscribers Cut through the mountain of INMA content to explore data analytics, AI, data architecture, data privacy, data products, propensity models, CRM, personalisation, and more.
1,453 subscribers Learn more about what media companies are doing in reader engagement, newsletters and alerts, social engagement, consumer experience, churn reduction, and membership.
654 subscribers Peer into next-generational advertising opportunities such as brand studios, marketing services, mobile advertising, native advertising, programmatic, video, and more.
881 subscribers Stay up to date on what media companies are doing with the smartphone, tablet, video, AR, VR, voice technologies, and more.
1,771 subscribers How to bring newsrooms into the business of news is the focus of the Newsroom Innovation Initiative – including this newsletter by Lead Sonali Verma on understanding the value of journalism, how AI fits into the newsroom, establishing newsroom-wide KPIs, and creating a data-fluent newsroom culture.
596 subscribers Immerse yourself in all things print from the past month: print advertising, print engagement, print single-copy sales, print subscriptions, print magazines, print newspapers.
1,573 subscribers How media companies can utilise technology and develop standout products, creating offerings that delight customer snad enhance business growth is the focus of the revitalised Product & Tech Initiative – and this newsletter written by Jodie Hopperton. Learn how to stay nimble in a legacy landscpe, create fluid cross-platform experiences, and foundational processes that support the business.
1,340 subscribers A newsletter by INMA researcher-in-residence Greg Piechota on the latest trends in digital subscriptions. This is based on Greg's research for the INMA Readers First Initiative.
876 subscribers The Young Audiences Initiative seeks to help news media companies reconnect with younger readers and rebuild trust by listening to — and learning from — their needs, habits and expectations. Led by Kerstin Hasse, the initiative aims to identify what forms of journalism or storytelling resonate with under-30 audiences: the topics, formats and values they care about, as well as how they consume news.
464 subscribers How to engage under-30 rising stars to elevate news media, guide the INMA community, and bring new life and energy to an industry undergoing transformation.
coming soon
411 subscribers Pacific Rim markets — from East Asia to the South Pacific — are microcosms of the creativity happening worldwide.
971 subscribers From the name brands in London to innovators in Scandinavia to the fast-changing German markets and beyond, stay in touch with what’s happening in Europe.
213 subscribers Family ownerships continue to dominate as digital begins its full impact on the print business model. Stay updated on the creativity behind this transformation in Latin America.
603 subscribers Ownerships and business models are changing quickly in the United States and Canada, yet creative transformation remains a constant.
226 subscribers The unique South Asia market features a robust print market that is preparing the groundwork for digital.
