How the news media industry has embraced AI — from initial curiosity to a range of implementations within two years — is the focus of this report.

Author

Sonali Verma, Generative AI Initiative Lead, INMA

Who should read this report

Media company leaders and news organisation teams responsible for AI initiatives

Detailed overview

How the news media industry has embraced AI — from initial curiosity to a range of implementations within two years — is the focus of this report.

The report, based on real-world case studies and original INMA research, goes inside the industry shift to AI-driven news operations.

“Inside the Shift Toward AI-Driven News Operations” highlights key areas of AI impact in the news industry, including:

• Automating processes
• Supercharging reporting
• Serving existing audiences better
• Monetising audiences better

It also delves into ROI and scaling for AI initiatives, drawing on lessons from other industries.

Written by INMA Generative AI Initiative Lead Sonali Verma, this report explores the AI applications that have become foundational for news, alongside emerging trends poised to reshape the business.

Through learnings, insights, and perspectives gleaned from hundreds of conversations with INMA members all over the world, Verma spells out some of the best practices observed across the industry while emphasising that AI does not replace impactful journalism; it remains rooted in human judgment and strong reporting.

Among the report's case studies and examples are Amedia, HT Media, Newsquest, The New York Times, The Washington Post, The Wall Street Journal, Corriere della Sera, Aftonbladet, The New Zealand Herald, Schibsted, The Hindu, The Times Internet, The BBC, Iltalehti, The Telegraph, Medien Hub, Newslaundry, Hearst, The Globe and Mail, Medienholding Süd, Bonnier News, and others.

The report wraps up INMA's two-year Generative AI Initiative, exploring use cases of AI that are now minimum standards for anyone in the game, and shares the lessons learned from building them.