Effective Strategies for GenAI in Advertising
Presented by Michael McCarthy, senior director of AI, sales, and business solutions, Hearst Newspapers, Katherine Scarrow, Deputy Head of Globe Content Studio, The Globe and Mail
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Originally presented: 19 March 2025
How to use GenAI effectively in advertising is the focus of an INMA Generative AI Initiative Webinar featuring Michael McCarthy, senior director of AI, sales, and business solutions at Hearst Newspapers, and Katherine Scarrow, manager of creative strategy at Globe Content Studio.
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