From Disruption to Domination: The New Ad Playbook for News Media
Presented by Gabriel Dorosz, Advertising Initiative Lead, INMA
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Originally presented: 3 September 2025
The advertising economy for publishers is undergoing the most significant transformation in 40 years — and navigating it requires clarity, boldness, and new playbooks. Join INMA CEO Earl Wilkinson in a candid conversation with Gabriel Dorosz, lead of INMA’s Advertising Initiative, as they dissect the future of advertising and what it means for news media companies.
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