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Originally presented: 21 January 2026

How generative AI is helping publishers gather and enrich first-party data by powering interactive tools such as personalised newsletters, quizzes, and chat-based recommendations In the news media industry is the focus of this INMA & OpenAI Webinar, featuring Johanna Strandholm, vice president of content business at Alma Media, Finland, and Sophie Ho, director of product and insights at News Revenue Hub in the United States.

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