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Originally presented: 2 December 2020

INMA members Xavier Van Leeuwe, director of consumers at Mediahuis, and Matthijs van de Peppel, chief marketing officer at NRC Media, share their adventurous journey — in which they got the culture right, lifted employees to a higher level, and built lasting customer relationships — in their book, The Human Touch. In this Webinar, they share their experiences, insights that put them on the right track, and all the practical tools they used.

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