Why Publishers Need An E-Commerce Strategy (and How to Implement It)
Presented by Damian Radcliffe, Professor of Journalism and Practice, University of Oregon
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Originally presented: 25 May 2022
How publishers can implement e-commerce into editorial and business strategies is the focus of an INMA Webinar featuring Damian Radcliffe, a professor of journalism and professor of practice at the University of Oregon as well as a Knight Innovation Fellow at Columbia University. In this one-hour Webinar supported by Tipser, Damian will explore how to implement e-commerce into your editorial and business strategies, by showcasing best practices and the emerging challenges that publishers need to address to offer the types of online shopping experiences that consumers increasingly demand.
Free for Members
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