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About Cathy Colliver

Marketing Manager, Demand Generation

USA TODAY NETWORK

Louisville, Kentucky, USA

Cathy Colliver is marketing manager of demand generation at USA TODAY NETWORK in Louisville, Kentucky, USA. She can be reached at ccolliver@localiq.com or @catlouisville.

Written by Cathy

25 Blog Posts

Marketing trends and forecasts can help spark ideas in 2021

15 December 2020 By Cathy Colliver

First-party data helps marketers understand what customers want

9 November 2020 By Cathy Colliver

Breonna Taylor newsletter is one facet of Courier Journal’s response to racial justice protests

5 October 2020 By Cathy Colliver

How media marketers can navigate constant change

24 August 2020 By Cathy Colliver

Gannett stands up for journalists, Black communities amid anti-racism protests

12 July 2020 By Cathy Colliver

Pandemic puts marketing authenticity to the test

27 May 2020 By Cathy Colliver

How to find marketing purpose during a pandemic

19 April 2020 By Cathy Colliver

All advertising is local: connecting with customers when it matters most

23 March 2020 By Cathy Colliver

How to balance brand awareness with lead generation

1 March 2020 Cathy Colliver

2020 marketing trends and predictions

28 January 2020 Cathy Colliver

Simplifying the complex is key to helping marketing, advertising clients

22 December 2019 Cathy Colliver

Custom branded content solves Kentucky Derby Festival’s marketing challenges

19 June 2018 Cathy Colliver

Use data to understand, inform advertiser customer communication

8 April 2018 Cathy Colliver

Data is key to branded content success

14 February 2018 Cathy Colliver

3 guiding principles for navigating change in a digital world

7 January 2018 Cathy Colliver

No apologies, no excuses for media industry

5 November 2017 Cathy Colliver

Why news media companies must take measured risks

20 September 2017 Cathy Colliver

Like McDonald’s, media can connect with families through honest storytelling

1 August 2017 Cathy Colliver

Courier-Journal creates branded content story for energy company

27 June 2017 Cathy Colliver

Diversify, broaden, or deepen: Choose one to focus audience strategy

23 April 2017 Cathy Colliver

Your media brand is who you are and what you do

27 February 2017 Cathy Colliver

Deep audience data should shape marketing strategy

28 December 2016 Cathy Colliver

Tell a better brand story by understanding customer motivation

18 December 2016 Cathy Colliver

Storytelling amps up media companies’ brand marketing capabilities

18 October 2016 Cathy Colliver

Study: Premium content sites deliver premium results for digital advertisers

11 September 2016 Cathy Colliver