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About Cecilia Campbell

Chief Marketing Officer

United Robots

Malmö, Sweden

Cecilia Campbell is chief marketing officer at United Robots in Malmö, Sweden. She can be reached at cecilia.campbell@unitedrobots.se or @CianMian.

Written by Cecilia

39 Blog Posts

An investigation diary generates huge reader engagement for small Swedish newsroom

21 January 2026 By Cecilia Campbell

AI can surface, generate stories to help bolster trust in local news

11 November 2025 By Cecilia Campbell

Automated hyper-local newsletters are low maintenance with high engagement

9 October 2025 By Cecilia Campbell

Unique, automated local content addresses communities’ needs, interests

23 July 2025 By Cecilia Campbell

Storytelling, data points persevere as journalism moves beyond the article

13 May 2025 By Cecilia Campbell

News companies can leverage automation to provide valuable local real estate content

19 January 2025 By Cecilia Campbell

Hyper-local coverage elevates local media

5 November 2024 By Cecilia Campbell

Automated content frees up newsroom resources, fills in reporting gaps

19 September 2024 By Cecilia Campbell

Crosstown LA uses public data to create hyper-local journalism

16 July 2024 Cecilia Campbell

Focus must move from what AI tech does to what it can do for local readers

20 May 2024 Cecilia Campbell

Speed, 24/7 coverage, pageviews justify value of Advance Local’s automated weather warnings

12 March 2024 Cecilia Campbell

Local publishers distribute automated articles to drive relevance for readers

9 January 2024 Cecilia Campbell

ChatGPT a year on and it’s clear not all AI is created equal

19 November 2023 Cecilia Campbell

Automated local stories in rural Norway achieve as much as 50% conversion rate

26 September 2023 Cecilia Campbell

Weather warnings provide opportunity to reach local audiences with automated content

7 August 2023 Cecilia Campbell

Key message from AI media summit: Let’s move past the hype

18 June 2023 Cecilia Campbell

Media companies can thrive with AI with these 3 considerations

24 April 2023 Cecilia Campbell

Generative AI in journalism: Publishers are in the driver’s seat

15 February 2023 Cecilia Campbell

AI can play a role in creating an attractive media workplace

21 December 2022 Cecilia Campbell

Small newsrooms have the most to gain from AI and automation

31 October 2022 Cecilia Campbell

Data may underpin the new era of journalism

27 September 2022 Cecilia Campbell

Robot revives local business journalism at Bergens Tidende

12 July 2022 Cecilia Campbell

Automated editorial content is a community, business asset at McClatchy

16 May 2022 Cecilia Campbell

Rink Live demonstrates the power of automating junior sports league coverage

29 March 2022 Cecilia Campbell

Is 2022 the year robot journalism goes mainstream?

1 February 2022 Cecilia Campbell

Rolling out automated content is easier with these 3 tips

2 December 2021 Cecilia Campbell

A growing number of publishers automate real estate coverage — here’s why

5 October 2021 Cecilia Campbell

6 myths about robot journalism — busted

1 August 2021 Cecilia Campbell

NDC to cover 60,000 football matches using robot journalism

6 June 2021 Cecilia Campbell

Volume is the stand-out star of content automation

21 April 2021 Cecilia Campbell

Small, local media leverage automated journalism to drive conversions, pageviews

21 February 2021 Cecilia Campbell

Newsroom automation moves ahead of schedule in 2020

20 December 2020 Cecilia Campbell

Aftonbladet uses automated content to quickly build local coverage

28 October 2020 Cecilia Campbell

Pragmatic approach to natural language generation delivers reliable robot journalism

30 August 2020 Cecilia Campbell

Sports robots interview coaches via text, help small newsrooms

18 August 2020 Cecilia Campbell

Bergens Tidende uses automated journalism for real estate content

5 July 2020 Cecilia Campbell

Crisis highlights need for automated journalism

21 May 2020 Cecilia Campbell

Aftonbladet uses automated “Corona Watch” to stay ahead of the story

24 March 2020 Cecilia Campbell