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About Darrell Kunken

Director of Research/Market Analysis

The Sacramento Bee

Sacramento, California, USA

Darrell Kunken is director of research/market analysis for The Sacramento Bee in Sacramento, California, USA. He may be reached at dkunken@sacbee.com or @Infojock. This post is part of the Innovative Advertising Solutions blog at INMA.org.

Written by Darrell

61 Blog Posts

Holistic view of audience is essential as advertisers consider buying power

12 November 2019 By Darrell Kunken

Focus on the “why” of an advertising plan to win over clients

1 October 2019 By Darrell Kunken

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

How AI will enhance customer data insights for advertisers

25 June 2019 By Darrell Kunken

The argument for keeping human intelligence in Artificial Intelligence

30 May 2019 By Darrell Kunken

Advertising sales reps must develop data + trust for deeper partnerships

10 April 2019 By Darrell Kunken

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken

How to help media advertisers reach younger audiences

1 January 2019 By Darrell Kunken

Automation helps publishers report better data to ad customers more quickly

19 November 2018 Darrell Kunken

Advertising clients need help visualising marketing mix, buys

9 October 2018 Darrell Kunken

Data, services are just as important as advertising

16 August 2018 Darrell Kunken

RFM + drive time analysis yield valuable insights for advertisers

12 July 2018 Darrell Kunken and Mark Benson

Print + digital platforms deliver best advertising value

13 June 2018 Darrell Kunken

Smart marketing + better ROI = satisfied ad client

2 May 2018 Darrell Kunken

Urbanicity model adds value to diverse, multi-location analysis for advertisers

14 March 2018 Darrell Kunken

Advertising data is crucial to post-campaign follow-up

28 January 2018 Darrell Kunken

Why bringing your A-team to advertising clients is key

9 January 2018 Darrell Kunken

Helping advertisers understand consumer behaviour insights

2 November 2017 Darrell Kunken

Customised data is key to building advertising partnerships

3 October 2017 Darrell Kunken

Help media advertising clients analyse heavy versus light Internet users

16 August 2017 Darrell Kunken

How design thinking can improve advertising campaigns

21 June 2017 Darrell Kunken

Business opportunities emerge as retail transformation plays out

1 June 2017 Darrell Kunken

Strategic marketing e-mail delivers relevant information to SMBs

12 April 2017 Darrell Kunken

Data, not platform, should drive media business decisions

28 February 2017 Darrell Kunken

Digital advertising march continues in 2017

22 January 2017 Darrell Kunken

Data highlights generational differences for advertisers

14 December 2016 Darrell Kunken

Value of traditional TV commercials is changing

19 October 2016 Darrell Kunken

Cross-channel measurement, attribution offer valuable marketing information

20 September 2016 Darrell Kunken

Daily e-mail blast helps manage information overload for sales staff

9 August 2016 Darrell Kunken

Data makes marketing efforts more appealing to potential home buyers

6 July 2016 Darrell Kunken

Marketing remains unchanged, but consumer approach has shifted

31 May 2016 Darrell Kunken

Why data is essential in all advertising sales discussions

13 April 2016 Darrell Kunken

Google Earth saves time, improves ad sales support at Bee Media

1 March 2016 Darrell Kunken

Bee Media focuses ad sales efforts on 3 factors to grow changing business

26 January 2016 Darrell Kunken

Valuable data integration means high-value mapping results for your advertisers

3 December 2015 Darrell Kunken

Why your media company should hire an intern

4 November 2015 Darrell Kunken

Why the cartographer is a key member of the Sacramento Bee’s ad sales staff

22 September 2015 Darrell Kunken

Providing research services adds value for advertisers, revenue for publishers

12 August 2015 Darrell Kunken