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About David Murphy

Editor and Founder

Mobile Marketing

London, United Kingdom

David Murphy is editor and founder of Mobile Marketing magazine in London, United Kingdom. He may be reached at david.murphy@mobilemarketingmagazine.com. This post is part of the Mobile & Tablets blog at INMA.org.

Written by David

41 Blog Posts

Adblocking remains a threat to digital advertising

4 December 2017 By David Murphy

A lesson in deception in the era of fake news

24 October 2017 By David Murphy

Facebook, Google still dominate digital advertising, but competitors are growing

4 September 2017 By David Murphy

Making the media case for Virtual Reality

4 July 2017 By David Murphy

Fyre Festival, social media, and the dark side of influencer marketing

8 May 2017 By David Murphy

Adblocking goes mobile

19 March 2017 By David Murphy

Amazon’s Echo may define future of mobile publishing

29 January 2017 By David Murphy

Politico proves publishers can become Apple Pass masters

12 December 2016 By David Murphy

Traditional, start-up media have much to learn from each other

3 November 2016 David Murphy

New York Times explains reasons for using VR in storytelling

19 September 2016 David Murphy

Button app offers monetisation solution for publishers

3 August 2016 David Murphy

Leading news media companies differ on best strategies to combat adblocking

12 June 2016 David Murphy

Mobile advertising spend bolstered by video, native

24 April 2016 David Murphy

Trinity Mirror goes old school with launch of print-only New Day

9 March 2016 David Murphy

Ad blocking is more about personal data than on-target ads

25 January 2016 David Murphy

Programmatic needs to deliver on its relevance promise

30 November 2015 David Murphy

Ad blocking: There’s a app for that

18 October 2015 David Murphy

Are in-car apps the next platform for news media companies?

24 August 2015 David Murphy

Ad blockers are latest challenge to news media revenue

6 July 2015 David Murphy

Facebook’s Instant Articles: Repelling, rewarding, or required for media companies?

25 May 2015 David Murphy

The future of advertising is content … maybe

31 March 2015 David Murphy

Mobile advertising: A dismal tale of deflated dreams

10 February 2015 David Murphy

Programmatic forecast for 2015: Advertising world domination

7 December 2014 David Murphy

Digital ad spend assured, time to tackle cross-screen attribution

13 October 2014 David Murphy

The problem with re-targeted advertising: It never ends

27 August 2014 David Murphy

Own the device, own the customer — which publisher will make the first move?

13 July 2014 David Murphy

4 screens are better than 1 (and new tool proves how much better)

8 June 2014 David Murphy

How social networks are muscling into mobile advertising space and what it means to publishers

6 May 2014 David Murphy

Is native advertising a trend worth chasing?

30 March 2014 David Murphy

New magazine app attempts to aggregate, monetise digital content for publishers

24 February 2014 David Murphy

Bridging the gap between print and digital: interactive print

21 January 2014 David Murphy

A tale of two titles: one closing this week, one celebrating its digital re-invention

15 December 2013 David Murphy

Understanding the exponential growth opportunities in mobile

21 November 2013 David Murphy

Mobile advertising genie may finally be out of the bottle

14 October 2013 David Murphy

Tablets offer publishers opportunity to monetise Web traffic

10 September 2013 David Murphy

Don’t force print-shaped content onto a mobile-shaped platform

28 July 2013 David Murphy

4 reasons some companies are late to the mobile party

2 June 2013 David Murphy

When it comes to digital technology, don’t be afraid to spell it out

5 May 2013 David Murphy