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About Dietmar Schantin

Founder and CEO

Institute for Media Strategies

London, United Kingdom

Dietmar Schantin is founder and CEO at Institute for Media Strategies in London, United Kingdom, and Graz, Austria. He can be reached at d.schantin@ifms-ltd.com or @dschantin. This post is part of the Media Leaders blog at INMA.org.

Written by Dietmar

64 Blog Posts

Bundling is a pricing decision, rebundling is an organisational one

18 October 2026 By Dietmar Schantin

Humans, not AI, must own the narrative

16 June 2026 By Dietmar Schantin

SPUR is the right move, but AI licensing alone won’t save journalism from invisibility

16 April 2026 By Dietmar Schantin

Editorial must own AI implementation with engineering support

27 January 2026 By Dietmar Schantin

Language model optimisation is journalism’s next big shift

5 November 2025 By Dietmar Schantin

4 practical AI use cases for news companies

3 August 2025 By Dietmar Schantin

The AI buddy economy is journalism’s strategic leap into agentic guidance

2 July 2025 By Dietmar Schantin

It’s time to decouple print from the digital newsroom

7 April 2025 By Dietmar Schantin

“Media time” is considered a valuable KPI, but quality of content also matters

1 January 2025 Dietmar Schantin

Reinventing newsrooms for the digital age requires personalisation, planning, purpose

11 November 2024 Dietmar Schantin

AI identifies breaking news faster, manages routine tasks, but trust issues remain

11 July 2024 Dietmar Schantin

Personalisation in media must go beyond “what” to “why” and “how”

25 March 2024 Dietmar Schantin

Personalisation in media has evolved but still has a long way to go

21 January 2024 Dietmar Schantin

Adapting to AI is an urgent priority for media companies

31 October 2023 Dietmar Schantin

Copy editing, summarisation are first steps to newsroom ChatGPT applications

12 September 2023 Dietmar Schantin

Today’s newsroom architecture must respond to an evolving digital era

11 July 2023 Dietmar Schantin

Trust, retention in news media depend on quality, value, personalisation

7 May 2023 Dietmar Schantin

Successful digital transformation requires commitment, decision-making, responsibility

4 April 2023 Dietmar Schantin

Newsrooms in the digital age: Are traditional news sections obsolete?

12 February 2023 Dietmar Schantin

More technology expertise needed on news media management boards

2 January 2023 Dietmar Schantin

It’s time to remove the print corset

16 November 2022 Dietmar Schantin

New business model for media is found in loyalty through non-traditional offers

11 October 2022 Dietmar Schantin

In digital news operations, editors drive success across the organisation

24 July 2022 Dietmar Schantin

In the digital transformation quest, don’t neglect people

7 June 2022 Dietmar Schantin

During transformation, newsroom leaders must practice what they preach

21 April 2022 Dietmar Schantin

COVID has changed newsrooms forever

27 February 2022 Dietmar Schantin

Staffing, communication are bound to change in the post-COVID newsroom

16 January 2022 Dietmar Schantin

Guidance for newsroom newcomers can accelerate the slow pace of transformation

26 October 2021 Dietmar Schantin

Media subscription teams could learn a lot from online dating

13 September 2021 Dietmar Schantin

News publishers should bring the joy of serendipity to digital content

2 August 2021 Dietmar Schantin

Content strategy sweet spot hits 4 key pillars

11 May 2021 Dietmar Schantin

Invite readers with biscuits, feed them vegetables, but be mindful of freak shows

6 April 2021 Dietmar Schantin

Transparency and accuracy in content are pivotal for reader trust

14 February 2021 Dietmar Schantin

New storytelling platforms need the same rigorous standards as print

13 December 2020 Dietmar Schantin

4 ways news media companies should rethink in-person newsrooms post-COVID

13 October 2020 Dietmar Schantin

Content is king, but data yields power behind the throne

10 September 2020 Dietmar Schantin

Media companies must move to digital business model to override current crisis

28 July 2020 Dietmar Schantin

Focus on values is essential for news media in trying times

12 May 2020 Dietmar Schantin