ALERT: Subscriber Acquisition Master Class early registration deadline is Friday, click here for agenda

About Dr. Merja Myllylahti

Associate Professor and Leader of the Trust in News and AI & Newsrooms Research Projects at the AUT Journalism, Media, and Democracy Research Centre (JMAD)

Auckland University of Technology (AUT)

Auckland, New Zealand

Dr. Merja Myllylahti is an associate professor at Auckland University of Technology (AUT) and leader of the trust in news and AI & newsrooms research projects at the AUT Journalism, Media, and Democracy Research Centre (JMAD) in Auckland, New Zealand. She can be reached at ‎myllyme@gmail.com or @Myllyme.

Written by Merja

48 Blog Posts

AI-native newsrooms challenge human journalists in speed, accuracy

2 September 2026 By Dr. Merja Myllylahti

AI news assistants are still in their infancy but growing fast in some markets

28 June 2026 By Dr. Merja Myllylahti

Future journalists in Auckland embrace more stringent AI policies than established newsrooms

21 April 2026 By Dr. Merja Myllylahti

2026’s urgent challenge is not AI; it is the creator economy, teens

14 December 2025 By Dr. Merja Myllylahti

EU report urges news publishers to invest, put audiences first

9 November 2025 By Dr. Merja Myllylahti

Traffic to news sources depends on more than Google, AI

14 September 2025 By Dr. Merja Myllylahti

Is it the end of clickbait news as we know it?

7 July 2025 By Dr. Merja Myllylahti

YouTube grows as a news source as Google’s deals with New Zealand’s media start to expire

22 April 2025 By Dr. Merja Myllylahti

As long as there is journalism, there will (and must) be a human in the loop

24 February 2025 Dr. Merja Myllylahti

New Zealand news may see more SOS calls, shifts to Substack, AI in 2025

30 December 2024 Dr. Merja Myllylahti

In a curious turn of events, news Web sites are increasingly closing down in New Zealand

21 October 2024 Dr. Merja Myllylahti

News media compete for attention, but it’s unclear what company will win

20 August 2024 Dr. Merja Myllylahti

Research: News avoidance is on the rise for advertisers

27 June 2024 Dr. Merja Myllylahti

To resolve trust issues, news media should consider going “back to the future”

22 April 2024 Dr. Merja Myllylahti

Journalism funding continues to rely on familiar channels

11 March 2024 Dr. Merja Myllylahti

The (un)conscious uncoupling of platforms and news publishers is happening quickly

30 October 2023 Dr. Merja Myllylahti

Readers don’t want opinions in the news, but killing all opinions is quite radical

10 September 2023 Dr. Merja Myllylahti

Attentional shifts continue, social media dependency for news expands

10 July 2023 Dr. Merja Myllylahti

New Zealand is third highest-ranked country for online news payments

1 May 2023 Dr. Merja Myllylahti

ChatGPT is fun but cannot predict the future of journalism, media industry

6 March 2023 Dr. Merja Myllylahti

As media companies diversify, news is no longer front and centre

26 December 2022 Dr. Merja Myllylahti

Benefits of controversial Finnish broadcasting act for publishers are far from clear

5 September 2022 Dr. Merja Myllylahti

Mid-year forecasts: Digital advertising up, print sales down, subscription curve flattening

5 July 2022 Dr. Merja Myllylahti

Print is (still) not dead, but price hikes, mill closures pose additional challenges

2 May 2022 Dr. Merja Myllylahti

Deciding who is worthy of government, platform money is not that simple

28 February 2022 Dr. Merja Myllylahti

Browsing, search habits evolve, impacting newsrooms

27 December 2021 Dr. Merja Myllylahti

Regardless the social media strategy, Facebook plays a big part

1 November 2021 Dr. Merja Myllylahti

Mega media deals and stock market listings are back in fashion

6 September 2021 Dr. Merja Myllylahti

More people are paying for online news, but resistance continues

5 July 2021 Dr. Merja Myllylahti

The billion-dollar gap: Facebook, global news industry earn almost the same amount

5 April 2021 Dr. Merja Myllylahti

As digital subscriptions grow, more publications join the “million-mark club”

1 February 2021 Dr. Merja Myllylahti

COVID-19 media impacts prove uneven, but some companies appear resilient

6 December 2020 Dr. Merja Myllylahti

Investing in local media is money well spent

6 October 2020 Dr. Merja Myllylahti

By boycotting, quitting Big Tech platforms, media companies gain control but lose conversions

3 August 2020 Dr. Merja Myllylahti

Government support packages aren’t a long-term media solution

1 June 2020 Dr. Merja Myllylahti

News Corp VAT ruling presents outdated “definition” of digital newspapers

26 January 2020 Dr. Merja Myllylahti

New Zealand’s news publishing merger back on the table

15 December 2019 Dr. Merja Myllylahti

Pulling newspapers from shelves puts “probable survivors” at risk

14 October 2019 Dr. Merja Myllylahti