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About Elaine Sung

Contributing Writer

INMA

Memphis, Tennessee, United States

Elaine Sun is a freelance writer/editor based in Memphis, Tennessee, United States. She can be reached at elainesung7@gmail.com.

Written by Elaine

13 Blog Posts

Publishers leverage AI, personae in personalisation strategies

8 June 2023 By Elaine Sung

News publishers can reach Gen Z through product, content

6 June 2023 By Elaine Sung

Media ad teams must focus on data, AI to stay competitive

11 May 2023 By Elaine Sung

News publishers are revamping advertising with new revenue, client opportunities

9 May 2023 By Elaine Sung

Media companies leverage metrics, communication to maxmise reader engagement, lessen churn

27 December 2022 By Elaine Sung

Media companies are restructuring ad sales teams to reflect current needs

15 December 2022 By Elaine Sung

3 European media companies share winning audience diversity efforts

1 December 2022 By Elaine Sung

Personalisation has a strong influence on product, newsroom decisions at media companies

17 November 2022 By Elaine Sung
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