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About Erik Grimm

Research Manager

NDP Nieuwsmedia

Amsterdam, The Netherlands

Erik Grimm is research manager at NDP Nieuwsmedia in The Netherlands and a member of INMA’s European Research Committee. He can be reached at e.grimm@ndpnieuwsmedia.nl or @erikgrimm.

Written by Erik

20 Blog Posts

Research shows added value of advertising in trusted news media

2 November 2020 By Erik Grimm

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Media audience research is about to forever change

30 October 2018 By Erik Grimm

Research: Advertising on trusted media platforms increases brand preference

23 July 2018 By Erik Grimm

Thoughtful neuromarketing helps better target ads

12 February 2018 By Erik Grimm

Research shows real-time marketing is win for advertisers, publishers, customers

21 August 2017 By Erik Grimm

Turning popular Dutch news platforms into euros remains a challenge

20 February 2017 By Erik Grimm
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