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About Geoff Tan

Managing Director, Luxury & Custom Publishing

SPH Magazines

Media Centre, Singapore

Geoff Tan is managing director of luxury and custom publishing at SPH Magazines in Singapore. He can be reached at tancs@sph.com.sg or @geofftan1.

Written by Geoff

31 Blog Posts

Start-up thinking results in sponsored formal ball for niche magazine

18 February 2018 By Geoff Tan

Vertical company strategies must give way to horizontal structures

15 January 2018 By Geoff Tan

Marketing, social media lessons from AirAsia executive

8 June 2017 By Geoff Tan

Today’s commercial content officers are yesterday’s editors

13 April 2017 By Geoff Tan

Non-traditional marketing success starts with non-traditional ideas

9 February 2017 By Geoff Tan

New year, new opportunity to be forward-thinking

12 January 2017 By Geoff Tan

This holiday season, give the gift of silence

21 December 2016 By Geoff Tan

Sometimes in mentoring, losing is actually winning

12 October 2016 By Geoff Tan

Why everyone in your media company is in sales

13 September 2016 Geoff Tan

What news publishers can learn from Pokémon Go

8 August 2016 Geoff Tan

14 reasons to be optimistic about magazines

17 July 2016 Geoff Tan

4 ways Singapore Press Holdings is making print sexy for advertisers

5 June 2016 Geoff Tan

New Singapore Press Holdings sales initiative: Yes to beer, no to salespeople

9 May 2016 Geoff Tan

Change or die: Why failure to act is not an option for news media companies

10 April 2016 Geoff Tan

What publishers can learn from the game of rugby

17 March 2016 Geoff Tan

What the media industry can learn from David Bowie

1 February 2016 Geoff Tan

How the past can position your news media company for a more creative 2016

7 January 2016 Geoff Tan

Looking back on media innovation in 2015, surging ahead to 2016

13 December 2015 Geoff Tan

Singapore Press Holdings’ 5-step sales approach starts with an idea

11 November 2015 Geoff Tan

Why publishers should consider a brick-and-mortar move

8 October 2015 Geoff Tan

What media companies can learn from a beer company about brand extension

9 September 2015 Geoff Tan

“Share a Coke” campaign offers 3 lessons for news media companies

3 August 2015 Geoff Tan

Straits Times gets more local, global, visual, social for its 170th anniversary

12 July 2015 Geoff Tan

Singapore Press Holdings plays a bit of much-needed roulette with start-ups

18 May 2015 Geoff Tan

Outside-in editorial approach puts customer needs at forefront

13 April 2015 Geoff Tan

Culture eats strategy for breakfast, innovation for lunch, passion for dinner

9 March 2015 Geoff Tan

Now hiring: Chief growth hacker to replace chief marketing officer

9 February 2015 Geoff Tan

Every publisher needs a Red Bull

14 January 2015 Geoff Tan

2015: A year of innovation, investigation, initiation, integration

28 December 2014 Geoff Tan

Backing off to see what it takes to reach overly connected consumers

10 November 2014 Geoff Tan

Consumer centricity: Practice it with your advertisers or perish

22 October 2014 Geoff Tan