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About Jessica Spiegel

Contributing Writer

INMA

Portland, Oregon, United States

Jessica Spiegel is a writer and editor based in Portland, Oregon. She can be reached at jessica@jessicatravels.com.

Written by Jessica

62 Blog Posts

AI helps publishers monetise audience, improve workflows

17 April 2025 By Jessica Spiegel

News publishers leverage AI to power products with personalisation

15 April 2025 By Jessica Spiegel

News companies leverage audience knowledge to foster communities

2 April 2025 By Jessica Spiegel

News publishers’ priorities shift from traffic volume to reaching the right audiences

31 March 2025 By Jessica Spiegel

AI can help news companies create an optimal subscription model

12 December 2024 By Jessica Spiegel

With data, less is more in the news business

29 October 2024 By Jessica Spiegel

Mobile, video content is key to reaching news audiences

6 August 2024 By Jessica Spiegel

Newsroom leaders share how their teams are the center of media transformation

29 November 2023 By Jessica Spiegel

Organisations step up to promote trust in media

21 November 2023 Jessica Spiegel

Newsrooms are a vital part of the innovation process

20 November 2023 Jessica Spiegel

News publishers share culture that prioritises data company-wide

9 November 2023 Jessica Spiegel

Guardian, Ekstra Bladet, Schibsted, Bonnier share practical applications of AI

6 November 2023 Jessica Spiegel

Jagran New Media uses data, tech to strengthen its core business proposition

28 August 2023 Jessica Spiegel

Prothom Alo successfully shifts from programmatic to direct ad revenue model

23 August 2023 Jessica Spiegel

Generative AI is a unique disruption to news media

21 August 2023 Jessica Spiegel

The Hindu shares 5 key learnings from its digital subscription business model

20 August 2023 Jessica Spiegel

AI intersects the newsroom in many positive, challenging ways

31 July 2023 Jessica Spiegel

JoongAng shapes its reader revenue strategy with 4 questions

25 July 2023 Jessica Spiegel

3 European media companies drive growth with current subscribers

20 July 2023 Jessica Spiegel

Audience data experts give advice on what metrics, behaviours to prioritise

19 July 2023 Jessica Spiegel

Newsday, NWT Media, NZME are reaching new subscibers

17 July 2023 Jessica Spiegel

African media companies find new revenue to combat changing media landscape

16 July 2023 Jessica Spiegel

Focus on audiences is helping African news media emerge from difficult history

10 July 2023 Jessica Spiegel

Publishers tap into audio opportunities with synthetic voice, walking tours

11 June 2023 Jessica Spiegel

News media companies can productise innovation

7 June 2023 Jessica Spiegel

News publishers can reach Gen Z through product, content

6 June 2023 Jessica Spiegel

Media ad teams must focus on data, AI to stay competitive

11 May 2023 Jessica Spiegel

News publishers are revamping advertising with new revenue, client opportunities

9 May 2023 Jessica Spiegel

Media leaders share strategies to build digital transformation into newsroom culture

28 December 2022 Jessica Spiegel

Media companies leverage metrics, communication to maxmise reader engagement, lessen churn

27 December 2022 Jessica Spiegel

Ad sales teams support clients with new technology in changing environment

14 December 2022 Jessica Spiegel

Cross-company collaboration helps media companies reach subscription goals

1 December 2022 Jessica Spiegel

Media companies are making data more accessible for non-data teams

16 November 2022 Jessica Spiegel

News media teams should know these 5 things about data

15 November 2022 Jessica Spiegel

Averages are not the way to analyse subscriber engagement

10 November 2022 Jessica Spiegel

Grupo Octubre incubates data tool to predict headline, story success

9 November 2022 Jessica Spiegel

Styria details benchmarking exercise comparing its brands

6 November 2022 Jessica Spiegel

Case studies illustrate how digital subscriptions are up 37% since last year

6 November 2022 Jessica Spiegel