About Jessie Sampson

Communications Manager

Newsworks

London, United Kingdom

Jessie Sampson is communications manager at Newsworks in London, United Kingdom. She can be reached at Jessie.Sampson@newsworks.org.uk.

Written by Jessie

44 Blog Posts

Paddy Power, Smirnoff cleverly use context to stand out in print

18 March 2019 By Jessie Sampson

British Airways, Mary Poppins kick off year with eye-catching print ads

5 February 2019 By Jessie Sampson

Movember, KFC among most innovative print advertising campaigns in 2018

2 January 2019 By Jessie Sampson

Serious advertising, marketing messages don’t have to sacrifice creativity

16 September 2018 By Jessie Sampson

Research: Quality online environments = better advertiser engagement

5 August 2018 By Jessie Sampson

Ads drive conversations with newsworthy context

2 July 2018 By Jessie Sampson

Research: Advertisers underspend on news brands, missing out on £3 billion profit

22 May 2018 By Jessie Sampson

How brands harness the gravitas of print in difficult times

11 April 2018 By Jessie Sampson

Research: Ad placement affects memory retention

25 February 2018 Jessie Sampson

Left or right? Big or small? Answering ad questions with RAMetrics

21 January 2018 Jessie Sampson

How advertisers tap into news media’s editorial context

17 December 2017 Jessie Sampson

How news brands are embracing innovation across platforms

26 October 2017 Jessie Sampson

Branded content partnerships prove effective, safe

5 September 2017 Jessie Sampson

Research shows why the power of context counts in advertising

25 July 2017 Jessie Sampson

Popping the filter bubble

15 June 2017 Jessie Sampson

Print + digital pairings extend campaign reach for advertisers

26 April 2017 Jessie Sampson

Appropriate surrounding context increases response to advertisements

20 March 2017 Jessie Sampson

Print ads inspired by “alternative facts,” movies

5 February 2017 Jessie Sampson

Festive print cover wraps capitalise on holiday cheer

27 December 2016 Jessie Sampson

When it comes to big news (Trump, Brexit), print is top choice

29 November 2016 Jessie Sampson

Tactically placed ads draw attention in newspapers

24 October 2016 Jessie Sampson

Tactile print ads build showtime anticipation

6 September 2016 Jessie Sampson

Pokémon Go, print newspapers harness Augmented Reality opportunities

20 July 2016 Jessie Sampson

Research shows readers’ in-depth attention to print increases value of advertising

20 June 2016 Jessie Sampson

Tactical print advertisements put brands where the latest news story is

10 May 2016 Jessie Sampson

From food to finance, print advertisements deliver strong results

30 March 2016 Jessie Sampson

Newspapers provide engaging context for creative charity campaigns

18 February 2016 Jessie Sampson

A look at the most innovative print ads of 2015

27 December 2015 Jessie Sampson

Why print news still deserves the spotlight

23 November 2015 Jessie Sampson

Print product, brands collide for creative branded content that works

12 October 2015 Jessie Sampson

Print ads make impact when published at right time, in right place

2 September 2015 Jessie Sampson

4 reasons news brands are still relevant across generations

17 August 2015 Denise Turner

New research shows tactile print ads increase effectiveness

14 July 2015 Jessie Sampson

From Star Wars Day to Rainbow Laces, tailored print ad takeovers make an impact

1 June 2015 Jessie Sampson

Context is key for eye-catching, relevant print advertising

29 April 2015 Jessie Sampson

Innovative advertising makes a point in print

10 March 2015 Jessie Sampson

3D, cleverly designed print advertisements engage readers

8 February 2015 Jessie Sampson

Print advertising effective, eye-catching when married with content

15 December 2014 Jessie Sampson