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About Kirk MacDonald

Senior Consultant and Internet Publisher

Pyrrhonian Partners

Toronto, Ontario, Canada

Kirk MacDonald is senior consultant and Internet publisher at Pyrrhonian Partners in Toronto, Ontario, Canada. He can be reached at kirkmac11@gmail.com or @Twitter.

Written by Kirk

20 Blog Posts

7 keys to a (successful) disruptive 2019 for media organisations

10 January 2019 By Kirk MacDonald

5 characteristics of disruptive innovators

28 November 2018 By Kirk MacDonald

10 characteristics that support disruptive innovation in media

1 November 2018 By Kirk MacDonald

3 reasons news media companies should disrupt radio

27 August 2018 By Kirk MacDonald

Why media companies must structure corporate culture around talent

17 July 2018 By Kirk MacDonald

Radical change and the Britannica story

27 June 2018 By Kirk MacDonald

News media companies must create new business models to survive

20 May 2018 By Kirk MacDonald

Well-selected team is key to disruptive innovation in news media

1 May 2018 By Kirk MacDonald

7 ideas to revamp, energise the boardroom

3 April 2018 Kirk MacDonald

Disruptive innovation requires proprietary technology, creates value

18 March 2018 Kirk MacDonald

Machine learning: 3 places news media companies should start

13 February 2018 Kirk MacDonald

What if digital subscriptions aren’t the answer?

22 January 2018 Kirk MacDonald

The question newspapers need to ask: Where’s the growth?

17 July 2012 Kirk MacDonald

Benchmark for 2012 should be 50% increase in digital revenue

3 January 2012 Kirk MacDonald

Creative advertisements with premium placement outperform all others

12 May 2011 Kirk MacDonald

Publishers should sell into fastest-growing revenue streams: search and advertising networks

13 April 2011 Kirk MacDonald

Denver's differentiating integrated advertising sales model

22 February 2011 Kirk MacDonald

Practicalities of integrated advertising sales: “you are a digital company with printing presses”

23 December 2010 Kirk MacDonald

Importance of integrated sales model: competitive advantage, speaking digital, sales force quality

9 November 2010 Kirk MacDonald

Integrating print and digital advertising sales: why now and why not?

27 September 2010 Kirk MacDonald