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About Lorna White

Digital Associate Director

MediaCom

London, United Kingdom

Lorna White is digital associate director at MediaCom in London, United Kingdom. She can be reached at Lorna.White@mediacom.com. This post is part of the Mobile & Tablets blog on INMA.org.

Written by Lorna

48 Blog Posts

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

Research: Two-thirds of UK appreciate journalism more since pandemic

8 February 2021 By Lorna White

Consumption habits, digitisation are likely to continue in 2021

28 December 2020 By Lorna White

COVID-19 proves m-commerce is here to stay

27 October 2020 By Lorna White

Apple announces IDFA, Google likely to follow

27 July 2020 By Lorna White

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

Responding to COVID-19, brands can take note from the 2008 recession

20 April 2020 By Lorna White

Brand engagement, emotional connection should be top-of-mind for 2020

1 January 2020 By Lorna White

Direct-to-consumer publishers, advertisers brands must focus on strengths, not sales

20 November 2019 Lorna White

Is mobile the future of television for advertisers?

6 October 2019 Lorna White

The impact of removing Instagram “likes” on brands and influencers

7 August 2019 Lorna White

Research: Americans spend more time on mobile than watching TV

26 June 2019 Lorna White

Localised messaging elevates brands from mainstream advertising

9 April 2019 Lorna White

Advertising opportunities, guidelines emerge with social influencer marketing

11 February 2019 Lorna White

10 digital advertising predictions for 2019

8 January 2019 Lorna White

John Lewis demonstrates importance of mobile in retail

13 November 2018 Lorna White

UK digital ad spend continues to focus on mobile

30 September 2018 Lorna White

Digital detox is reminder to advertisers to remain relevant, non-intrusive

12 August 2018 Lorna White

Mobile, video are key growth drivers in UK digital ad spend

13 May 2018 Lorna White

Google blocks irritating ads

13 March 2018 Lorna White

How Facebook’s News Feed developments affect advertisers

23 January 2018 Lorna White

Mobile interaction in 2018 and beyond

27 December 2017 Lorna White

Artificial Intelligence takeaways from annual IAB event

31 October 2017 Lorna White

Pros, cons of EU’s General Data Protection Regulation for publishers

4 October 2017 Lorna White

As mobile advertising becomes more popular, viewability becomes more important

8 August 2017 Lorna White

Consumer integration with fitness apps is worthy of brand exploration

18 June 2017 Lorna White

New research shows mobile drives digital ad spend growth

30 April 2017 Lorna White

Snap Inc. starts strong, but what unique features does it deliver for brands?

16 March 2017 Lorna White

AI takes center stage at Consumer Electronics Show

23 January 2017 Lorna White

Mobile developments in 2016, what to expect in 2017

7 December 2016 Lorna White

Mobile search takes priority in Google’s latest development

31 October 2016 Lorna White

How Google’s AMP increases importance of mobile, search for advertisers

2 October 2016 Lorna White

App download dip signals need to focus on comprehensive mobile strategies

19 June 2016 Lorna White

Mobile, social should lead advertising strategy, leaving silos behind

1 May 2016 Lorna White

Virtual reality highlighted at Mobile World Congress

13 March 2016 Lorna White

How Snapchat works for advertisers

31 January 2016 Lorna White

Smartphones + video = immersive advertising experience

16 December 2015 Lorna White

Mobile spend due to overtake TV: What does this mean for advertisers?

3 November 2015 Lorna White