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About Lynne Brennen

Principal

New Leaf Media Consulting

Montclair, New Jersey, USA

Lynne Brennen in principal of New Leaf Media Consulting in Montclair, New Jersey, USA. She may be reached at lynne.brennen@gmail.com. This post is part of the Innovative Advertising Solutions blog at INMA.org.

Written by Lynne

28 Blog Posts

Media “audience” becomes “community,” changing value proposition

25 August 2016 By Lynne Brennen

News media companies have unique opportunity with digital TMC products

22 February 2016 By Lynne Brennen

7 data rules of the road from experts at INMA Data Insights Conference

5 October 2015 By Lynne Brennen

INMA explores how data increases revenue, audience at Chicago conference

29 September 2015 By Lynne Brennen

Even Big Data starts out small

2 April 2015 By Lynne Brennen

10 seasonal sales ideas for the circulation director who has everything

23 November 2014 By Lynne Brennen

Building blocks of a local-rich strategy

30 September 2014 By Lynne Brennen

Driving toward newsroom cutbacks? Stop and ask for directions

12 March 2014 By Lynne Brennen

As the news product evolves, so should your marketing strategy, staff

15 December 2013 Lynne Brennen

5 strategies to grow print, digital circulation

17 September 2013 Lynne Brennen

A lesson from Warren Buffett: Newspapers’ value rests in their relevance

21 April 2013 Lynne Brennen

Managing the paid content mountain, one mogul at a time

29 January 2013 Lynne Brennen

Why half of your print orders should come from the Internet

27 December 2012 Lynne Brennen

Will hyperlocal content save us? Not by itself.

14 October 2012 Lynne Brennen

Circulation leadership challenges to tackle this fall

29 August 2012 Lynne Brennen

Prepare for Digital Commerce 3.0 by stress-testing existing models

22 July 2012 Lynne Brennen

Paywalls debated ... old school style

19 June 2012 Lynne Brennen

New business models must include consumer revenue growth

12 March 2012 Lynne Brennen

Right message, right time, right customer, right device

4 January 2012 Lynne Brennen

In search of a “commerce viability” algorithm: why will people pay for content on some platforms and not others?

26 July 2011 Lynne Brennen

Listen carefully when deciding strategy for paid content

10 May 2011 Lynne Brennen

Focus on counting inventory takes away from innovation in selling news product

12 April 2011 Lynne Brennen

How publishers can harness the value of quality and choice

8 February 2011 Lynne Brennen

Gen Y's reality is print newspapers' challenge

27 December 2010 Lynne Brennen

Publishing versus internet retail

5 November 2010 Lynne Brennen

The newspaper bellwether is consumer demand

13 October 2010 Lynne Brennen

The “what” and “how” of the paid model for news publishers

23 August 2010 Lynne Brennen

The value of content and the value of courage

18 July 2010 Lynne Brennen