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About Mark Challinor

Advertising Initiative Lead

INMA

London, United Kingdom

Mark Challinor is lead for INMA's Advertising Initiative, executive producer for INMA's Webinars, and a past INMA president. He is based in London, UK, and can be reached at inma.mark@gmail.com.

Written by Mark

129 Blog Posts

3 things ad teams need to know to grow revenue

20 December 2023 By Mark Challinor

Media ad sales teams should focus on these 8 strategies of revenue growth

19 December 2023 By Mark Challinor

News publishers can learn from Big Tech’s ad-revenue strategies

6 December 2023 By Mark Challinor

News publishers investigating content commerce should consider these 7 priorities

5 December 2023 By Mark Challinor

Research shows what high-attention readers mean for ad effectiveness

26 November 2023 By Mark Challinor

Attention is a key metric for advertising clients

21 November 2023 By Mark Challinor

Audio-first media company Tortoise focuses on commercialising slow news

9 November 2023 By Mark Challinor

News publishers can diversify revenue by monetising video

7 November 2023 By Mark Challinor

An ad revenue strategy has pros and cons for news publishers

25 October 2023 Mark Challinor

These 5 trends will shape advertising by 2026

11 October 2023 Mark Challinor

Reach plc experiments with ad-free content readers will pay for

10 October 2023 Mark Challinor

News publishers need podcasts for these 7 (advertising) reasons

1 October 2023 Mark Challinor

New ad revenues opportunities include audio, influencer advertising, commerce

26 September 2023 Mark Challinor

Washington Post’s TV streaming service could be ad revenue boon

20 September 2023 Mark Challinor

These 8 tips will increase your advertisers’ ad revenue — and yours

13 September 2023 Mark Challinor

These 5 priorities will help ad teams optimise digital ad campaigns

30 August 2023 Mark Challinor

Brand safety should be a continuing conversation with ad clients

29 August 2023 Mark Challinor

Sir Martin Sorrell judges the risks and rewards of AI in advertising

16 August 2023 Mark Challinor

Research: What is the No. 1 reason advertisers invest in AI?

15 August 2023 Mark Challinor

Meaningful engagement is a better metric than reach for advertisers

6 August 2023 Mark Challinor

Google’s third-party cookies pullout is almost upon us

2 August 2023 Mark Challinor

3 KPIs will help ad sales managers grow their team’s revenue

1 August 2023 Mark Challinor

Yes, advertisers should spend money in recessionary times

19 July 2023 Mark Challinor

6 recession-proof strategies news publishers and their advertisers need

18 July 2023 Mark Challinor

Is it time for the media ad industry to set attention metric standards?

6 July 2023 Mark Challinor

Research challenges thoughts on ad placement near hard news

5 July 2023 Mark Challinor

Could AI be the birth of an ad revolution?

20 June 2023 Mark Challinor

Media ad teams need to be consultative, differentiated, trustworthy

6 June 2023 Mark Challinor

Where does (or should) an advertising sale start?

1 June 2023 Mark Challinor

Should media ad teams prioritise App Store Optimisation?

30 May 2023 Mark Challinor

Media ad teams can build trust with advertisers using these 5 tips

10 May 2023 Mark Challinor

These 5 changes in media buying are changing the industry

9 May 2023 Mark Challinor

Futurist shares the dehumanising yet promising realities of AI

26 April 2023 Mark Challinor

Generative AI will change media advertising

25 April 2023 Mark Challinor

Media ad teams should focus on best clients, reduce resources on the rest

18 April 2023 Mark Challinor

How are 2023 advertising predictions holding up so far?

12 April 2023 Mark Challinor

News media companies should already be taking back cookie control

2 April 2023 Mark Challinor

Self-serve advertising could help media companies better serve all clients

29 March 2023 Mark Challinor