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About Mark Toner

Freelance Writer

Washington, D.C., USA

Mark Toner is a freelance writer and editor based in Washington D.C. He has covered the newspaper industry, technology, and the Internet since 1995. He can be reached at mark.toner@gmail.com.

Written by Mark

25 Blog Posts

Večernji list exercise classes reflect audience interests, bring in new revenue

15 May 2016 By Mark Toner

Toronto Star consumable sample packs deliver Millennials, advertisers

11 May 2016 By Mark Toner

Events at Independent Media transition from marketing to revenue builder

3 May 2016 By Mark Toner

Retail, event business open revenue streams for Singapore Press Holdings

24 April 2016 By Mark Toner

Washington Post finds unexpected revenue stream with content management system

21 April 2016 By Mark Toner

Vitamins create new revenue stream for Men’s Health magazine

5 April 2016 By Mark Toner

Digital printing business creates new consumer market for Grupo Nación

30 March 2016 By Mark Toner

Rheinische Post brings in new revenue with mail delivery, focus on diversification

21 March 2016 By Mark Toner

Scripps builds new audience, digital advertising base through podcasting

29 February 2016 Mark Toner

Independent ad sales agency brings in all digital revenue for El Colombiano

23 February 2016 Mark Toner

Dallas Morning News focuses on multi-channel marketing via acquisition

18 February 2016 Mark Toner

KM Media brings in revenue creating marketing plans for nightclub, football club

10 February 2016 Mark Toner

Philadelphia Media Network profits from digital incubator partnerships

31 January 2016 Mark Toner

Kompas prepares Indonesian cities for urbanisation while increasing revenue

24 January 2016 Mark Toner

New York Times programmatic strategy focuses on direct advertising buys

8 December 2014 Mark Toner

Schibsted shares 4 key lessons from its private programmatic marketplace

16 November 2014 Mark Toner

Danish Publisher Network leverages audience data for programmatic revenue

13 November 2014 Mark Toner

How Google sees its role in programmatic advertising partnerships with local media

10 November 2014 Mark Toner

Increased revenue prompts News Corp to take programmatic to next level

3 November 2014 Mark Toner

Condé Nast’s programmatic strategy focuses on core advertisers, market

30 October 2014 Mark Toner

Meredith benefits from its data-driven approach to programmatic advertising

21 October 2014 Mark Toner

Dallas Morning News focuses programmatic strategy on selling audiences

12 October 2014 Mark Toner

Programmatic sales increase after Globe and Mail creates private exchange

1 October 2014 Mark Toner

TMG shifts to advertiser-centered programmatic approach, doubles revenue

24 September 2014 Mark Toner

Grupo de Diarios América expands its programmatic advertising reach

16 September 2014 Mark Toner