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About Mex Cooper

Head of Audience Strategy

Nine Metro Publishing (The Age, The Sydney Morning Herald, Brisbane Times, and WAToday)

Australia

Mex Cooper is head of audience strategy at Nine Metro Publishing (The Age, The Sydney Morning Herald, Brisbane Times, and WAToday), based in Melbourne, Australia. Mex can be reached at mex.cooper@nine.com.au.

Written by Mex

12 Blog Posts

The Age turns education reporting into an evergreen conversion engine

16 February 2026 By Mex Cooper

Nine’s Campus Access captures younger audiences with targeted subscription model

19 May 2025 By Mex Cooper

Good Food app boosts premium subscriptions, draws in new audiences for Nine

24 March 2025 By Mex Cooper

Nine uses puzzles to drive premium subscription bundles

13 January 2025 By Mex Cooper

The Age finds success for Eat Street series by mixing proven content strategies

4 August 2024 By Mex Cooper

Nine Publishing drives subscription growth by tightening paywalls

12 February 2024 By Mex Cooper

Nine adds Good Food, Traveller to subscription bundle to drive growth

16 July 2023 By Mex Cooper

Nine finds success approaching newsletters as journalism, not marketing

9 January 2023 By Mex Cooper

Dashboard informs Nine brand reporters about individual article performance

9 October 2022 Mex Cooper

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

13 June 2022 Mex Cooper

Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age

27 April 2021 Mex Cooper

Nine’s newsrooms double down on newsletters as key content platform

11 October 2020 Mex Cooper