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About Nathaniel Bane

Head of Digital

Herald Sun

Melbourne, Australia

Nathaniel Bane is head of digital at Herald Sun in Melbourne, Australia. He can be reached at nathaniel.bane@news.com.au or @natbane. This post is part of the Digital Strategies blog on INMA.org.

Written by Nathaniel

28 Blog Posts

Editorial and product teams must work together to acquire, retain subscribers

7 June 2021 By Nathaniel Bane

Herald Sun celebrates 30 years with “30 Words” campaign in middle of COVID lockdown

20 October 2020 By Nathaniel Bane

10 reasons Herald Sun achieved record subscriber results during world’s toughest lockdown

21 September 2020 By Nathaniel Bane

Readers are leaning in to digital print editions

15 June 2020 By Nathaniel Bane

How the Herald Sun’s content drives digital subscriptions

25 November 2019 By Nathaniel Bane

Herald Sun harnesses popular podcast for subscription opportunities

3 September 2019 By Nathaniel Bane

Democratising data empowers news desks, editors to make decisions at Herald Sun

4 June 2019 By Nathaniel Bane

Podcasts value lies in marketing journalism

11 March 2019 By Nathaniel Bane

Digital subscription success relies on 3 aligned focal points

2 December 2018 Nathaniel Bane

8 steps to becoming a digital subscription business

23 September 2018 Nathaniel Bane

Research makes case for renaissance of the digital print edition ... sort of

16 April 2018 Nathaniel Bane

Value of journalism, not giveaways, lure long-term subscribers

11 February 2018 Nathaniel Bane

Placing emphasis on subscribers pays for itself

28 December 2017 Nathaniel Bane

Herald Sun shares 3 lessons learned during Web site relaunch

24 October 2017 Nathaniel Bane

Chatbots: Herald Sun’s latest user engagement tool shows promise

15 August 2017 Nathaniel Bane

Yes, subscriber content and social media do mix

2 May 2017 Nathaniel Bane

Data leads editorially driven subscription strategy at Herald Sun

5 April 2017 Nathaniel Bane

Why Herald Sun values subscriptions, e-mail — not clickbait

6 March 2017 Nathaniel Bane

Newsroom integration remains in flux at Herald Sun

11 December 2016 Nathaniel Bane

Publishers work creative engagement angle, yet Facebook profits

7 November 2016 Nathaniel Bane

Herald Sun, Leader partner to offer hyperlocal content

11 October 2016 Nathaniel Bane

Fantasy sports product helps Herald Sun build loyal audience

12 September 2016 Nathaniel Bane

Facebook Live takes video to new level for news media companies

10 August 2016 Nathaniel Bane

Herald Sun focuses on overall paid audience to increase revenue

8 June 2016 Nathaniel Bane

Herald Sun finds the future of video in photos

1 May 2016 Nathaniel Bane

Herald Sun content strategy goes old school with e-mail newsletters

6 April 2016 Nathaniel Bane

Herald Sun’s staff engages mobile readers with fail fast editorial initiative

20 March 2016 Nathaniel Bane

Herald Sun finds digital success with integrated, not digital-only, newsroom

10 February 2016 Nathaniel Bane