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About Sandy MacLeod

Chief Operating Office of Print

Toronto Star/Metro English

Toronto, Canada

Sandy MacLeod is chief operating office of print for the Toronto Star/Metro English in Canada. He may be reached at smacleod@thestar.ca. This post is part of the Satisfying Audiences blog at INMA.org.

Written by Sandy

31 Blog Posts

Star Media diversifies revenue with fashion career fair

12 July 2017 By Sandy MacLeod

Reader panels guide products, price decisions

20 December 2016 By Sandy MacLeod

Toronto Star launches coffee product

13 September 2016 By Sandy MacLeod

Research shows audiences are more loyal to single platform than expected

12 July 2016 By Sandy MacLeod

What if a digital effort is not enough?

10 February 2015 By Sandy MacLeod

Behind the scenes of Toronto Star’s C$10 million niche print business

17 November 2014 By Sandy MacLeod

The tablet vs. the smartphone: What is the device of the future?

20 July 2014 By Sandy MacLeod

What’s next for media paywalls?

15 May 2014 By Sandy MacLeod

How can you get more involved with INMA?

16 January 2014 Sandy MacLeod

10 building blocks for a successful paywall

14 April 2013 Sandy MacLeod

Finding new revenues: the answer might be closer than you think

25 September 2012 Sandy MacLeod

Paid digital content opens new revenue opportunities

5 August 2012 Sandy MacLeod

Brand footprint: Does it really matter?

22 April 2012 Sandy MacLeod

How to encourage new business ideas from within

21 December 2011 Sandy MacLeod

If you are looking to make budget next year, read this blog

8 November 2011 Sandy MacLeod

Audience growth requires reaching across platforms and generations

27 June 2011 Sandy MacLeod

Royal wedding creates partnership, revenue opportunity

25 May 2011 Sandy MacLeod

Blast from the past captures reader attention, advertising dollars

27 April 2011 Sandy MacLeod

Strength in Canadian newspapers puzzles some American publishers

15 March 2011 Sandy MacLeod

Philanthropic effort provides highly engaging content

26 January 2011 Sandy MacLeod

Online verticals turn content into cash

29 November 2010 Sandy MacLeod

Newspaper readership remains strong in Canada

18 October 2010 Sandy MacLeod

Readers are willing to pay more for the right product offering

20 September 2010 Sandy MacLeod

Opt-in TV listings book generates new revenue thanks to research, marketing activities

11 August 2010 Sandy MacLeod

The iPad is a toy, but still good news for newspapers

23 June 2010 Sandy MacLeod

Early iPad impressions: device a winner, business model for news companies still in question

4 May 2010 Sandy MacLeod

Newspaper readership stable in Canada

13 April 2010 Sandy MacLeod

Making the iPad matter for newspapers

16 March 2010 Sandy MacLeod

Generating new revenues from existing readers

10 February 2010 Sandy MacLeod

The iPad is here – is it a game-changer for newspapers?

1 February 2010 Sandy MacLeod

Unlocking the value of content among 4 content platforms

25 January 2010 Sandy MacLeod