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About Sarah Schmidt

Contributing Writer

INMA

Brooklyn, New York, United States

Sarah Schmidt is an editor, writer, and content manager, based in Brooklyn, New York. She can be reached at sarahschmidt77@gmail.com.

Written by Sarah

43 Blog Posts

News companies build products to deepen engagement, boost retention

24 June 2025 By Sarah Schmidt

AI will change journalism in these 7 ways

23 July 2024 By Sarah Schmidt

Prisa embraces the promise of Spanish-language podcasts

22 July 2024 By Sarah Schmidt

Retention strategies from bundling to audiobooks are working at news companies

2 July 2024 By Sarah Schmidt

Strategic onboarding strategies engage news readers, reduce churn

1 July 2024 By Sarah Schmidt

Collecting reader data is a given these days, but what are news companies doing with it?

30 June 2024 By Sarah Schmidt

7 news companies detail how AI helps them better serve customers

4 June 2024 By Sarah Schmidt

Google, Piano, Zuora offer key subscription insights to news publishers

14 March 2024 By Sarah Schmidt

News media companies share their best practices for driving growth

10 March 2024 Sarah Schmidt

AI can help news publishers personalise while scaling up

28 February 2024 Sarah Schmidt

News media lessons of Facebook, Google can be applied to AI

5 September 2023 Sarah Schmidt

The Quint, TV9 Network monetise with unique content

24 August 2023 Sarah Schmidt

Newsrooms need a culture that champions experimentation

27 July 2023 Sarah Schmidt

Audience data experts give advice on what metrics, behaviours to prioritise

19 July 2023 Sarah Schmidt

Gannett, The Guardian, Aftenposten better engage current subscribers

18 July 2023 Sarah Schmidt

Media companies try to meet young readers where they are

7 June 2023 Sarah Schmidt

News media companies can productise innovation

7 June 2023 Sarah Schmidt

Retention is the new subscriber growth, centres on engagement

6 June 2023 Sarah Schmidt

Opportunities, challenges of AI are top of mind throughout news media companies

5 June 2023 Sarah Schmidt

Media CEOs discuss what’s next for news media

1 June 2023 Sarah Schmidt

Ringier measures female representation in media with EqualVoice

30 May 2023 Sarah Schmidt

AI brings many challenges to the newsroom

29 May 2023 Sarah Schmidt

News Corp’s Robert Thomson discusses AI’s potential, negotiations with Big Tech

25 May 2023 Sarah Schmidt

Editors emphasise importance of communication, timing

24 May 2023 Sarah Schmidt

Media companies use product testing and reviews to grow revenue, audience

23 May 2023 Sarah Schmidt

Media ad teams must focus on data, AI to stay competitive

11 May 2023 Sarah Schmidt

News publishers are revamping advertising with new revenue, client opportunities

9 May 2023 Sarah Schmidt

Media leaders share strategies to build digital transformation into newsroom culture

28 December 2022 Sarah Schmidt

Media companies leverage metrics, communication to maxmise reader engagement, lessen churn

27 December 2022 Sarah Schmidt

Media companies are restructuring ad sales teams to reflect current needs

15 December 2022 Sarah Schmidt

Ad sales teams support clients with new technology in changing environment

14 December 2022 Sarah Schmidt

Media companies are making data more accessible for non-data teams

16 November 2022 Sarah Schmidt

Gannett, CBC gather audience data with privacy in mind

14 November 2022 Sarah Schmidt

AI offers much promise, several pitfalls for news media

7 November 2022 Sarah Schmidt

Media companies can fight an attention recession in these 4 ways

2 November 2022 Sarah Schmidt

Reuters Institute report sheds light on younger reader preferences

16 August 2022 Sarah Schmidt

3 data drivers are key to understanding news audiences

11 August 2022 Sarah Schmidt

3 East Asian media companies bring the business of news to their newsrooms

17 July 2022 Sarah Schmidt