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About Scott Stines

President

mass2one™

Hiawatha, Iowa, USA

Scott Stines is president of mass2one™ in Hiawatha, Iowa, USA. He may be reached at sstines@mass2one.com. This post is part of the Bottom-Line Marketing blog at INMA.org.

Written by Scott

52 Blog Posts

How GateHouse Live generated US$8 million in revenue

6 April 2017 By Scott Stines

Quality news media begins to reposition itself, its competition

1 March 2017 By Scott Stines

Are the Internet, social media killing journalism?

23 January 2017 By Scott Stines

Marketing local truth in a world of misinformation

8 December 2016 By Scott Stines

Hard work of keeping new subscribers starts after sale

14 November 2016 By Scott Stines

Improving ad sales with information, technology

28 September 2016 By Scott Stines

Short-term data tricks never lead to long-term marketing success

24 July 2016 By Scott Stines

How will local news media organisations fare in the age of distributed content?

2 May 2016 By Scott Stines

E-mail communications: More than just a fast, cheap way to reach your audience

31 March 2016 Scott Stines

Telegraph Herald thanks, follows up with new customers via e-mail

25 February 2016 Scott Stines

How to automate communications while maximising customer relationships

18 January 2016 Scott Stines

Is it better to retain a current subscriber or acquire a new one?

27 September 2015 Scott Stines

3 reasons news media companies should adopt B2B e-marketing

5 July 2015 Scott Stines

8 answers to common e-mail marketing questions from media companies

9 June 2015 Scott Stines

What media can learn from the Tidal music streaming product release

6 May 2015 Scott Stines

Why news media organisations need sales staff

9 April 2015 Scott Stines

2 news media companies capitalise on challenges, opportunities to increase audience

11 February 2015 Scott Stines

3 key competencies for news media company success

22 December 2014 Scott Stines

Anatomy of a successful subscriber acquisition e-mail campaign

25 November 2014 Scott Stines

Creating a customer-first company culture

29 October 2014 Scott Stines

The blurred lines of content, consumer engagement

1 October 2014 Scott Stines

Taking a 10,000-feet view of circulation e-commerce

4 September 2014 Scott Stines

Measure what really matters in your e-mail campaign: completed orders

6 August 2014 Scott Stines

6 ways to start a marketing campaign with a successful end in mind

10 July 2014 Scott Stines

Big Data highlights media industry’s quandary: need to earn profit while respecting privacy

12 June 2014 Scott Stines

Marketing Columbus Dispatch’s “brand essence” delivers data-driven, measurable audience results

6 April 2014 Scott Stines

Finding and promoting the “sweet spot” for long-term ROI

23 March 2014 Scott Stines

Proactive customer service increases publisher revenues, subscriber retention

23 February 2014 Scott Stines

Pint-sized vendor offers valuable sales reminder

30 January 2014 Scott Stines

Where the smart money is being spent in 2014

28 November 2013 Scott Stines

Death to the anonymous audience

22 October 2013 Scott Stines

News companies need to open every revenue window and door

12 September 2013 Scott Stines

With mobile, remember the principles of permission-based marketing

6 August 2013 Scott Stines

3 keys to successful e-marketing

16 June 2013 Scott Stines

Any new revenue port in a storm

28 March 2013 Scott Stines

Press freedom tied to newspapers’ financial success

19 February 2013 Scott Stines

The latest plot twists in marketing’s never-ending story

4 December 2012 Scott Stines

2013 will bring tighter resources, higher expectations

22 October 2012 Scott Stines