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About Steve Gray

Vice President of Strategy and Innovation

Morris Communications

Augusta, Georgia, USA

Steve Gray is vice president of strategy and innovation at Morris Communications, based in Augusta, Georgia, USA. He previously led the American Press Institute (API) Newspaper Next programme. This post is part of the Disruptive Innovation blog at INMA.org.

Written by Steve

57 Blog Posts

3 ways the news media industry could reverse losses

26 November 2017 By Steve Gray

One more time: Our content is failing our industry

29 October 2017 By Steve Gray

Addressing problems in a family-owned publishing business

24 September 2017 By Steve Gray

Future-proofing careers in a disrupted industry

26 July 2017 By Steve Gray

J magazine creates print business model with community focus

28 June 2017 By Steve Gray

In politics, reporters should debate facts, not guess motives

1 June 2017 By Steve Gray

Blame U.S. political divide on digital information explosion

27 April 2017 By Steve Gray

Why local editorial advocacy is essential to your news brand

22 March 2017 By Steve Gray

Low-cost journalism project reveals community power structure

21 February 2017 Steve Gray

How resource-strapped newsrooms still produce high-quality journalism

25 January 2017 Steve Gray

Predictive analytics: the next media disruption tool

3 January 2017 Steve Gray

Can local media find a new home in real estate?

28 November 2016 Steve Gray

Is the events business right for local media companies?

30 October 2016 Steve Gray

5 ways local media changes with Big Data opportunities

4 October 2016 Steve Gray

10 years later, 7 disruption lessons from “Newspaper Next”

29 August 2016 Steve Gray

Lead generation: the Rosetta Stone for understanding advertising disruption

17 August 2016 Steve Gray

As the information lowlands rise, the media landscape changes

14 July 2016 Steve Gray

Rethink major advertisers now to avoid a zero-revenue future

7 June 2016 Steve Gray

What local content will really drive audience engagement?

17 April 2016 Steve Gray

The future of local advertising will be built on Big Data

22 March 2016 Steve Gray

What Procter & Gamble can teach media companies about revenue disruption

21 February 2016 Steve Gray

How legacy media reps can bring in more digital revenue

27 January 2016 Steve Gray

4 tips for leading news media companies in times of change

6 January 2016 Steve Gray

Yes, local news media companies can make money from digital ad targeting

29 November 2015 Steve Gray

It’s time for news media companies to take Big Data to Main Street

3 November 2015 Steve Gray

A 20-year story of employee newspaper ownership comes to an end

7 October 2015 Steve Gray

8 marketing services your news media company should offer local businesses

13 September 2015 Steve Gray

Why direct access is a huge disruption of local media advertising

16 August 2015 Steve Gray

How to make money on mobile (hint: it’s not banner ads)

8 July 2015 Steve Gray

Local retailers need e-commerce, so let’s give it to them

14 June 2015 Steve Gray

3 reasons to have hope for the media business model: Millennials, metrics, math

20 May 2015 Steve Gray

Why publishers need to embrace — not dismiss — content marketing

23 April 2015 Steve Gray

Millennials, news, and the Borneo effect

17 March 2015 Steve Gray

Why we need to change the audience game

23 February 2015 Steve Gray

Local media need to join the fight for retail in-store traffic

25 January 2015 Steve Gray

3 values crucial to your disrupted business

4 January 2015 Steve Gray

How to change behaviour in your disrupted organisation

30 November 2014 Steve Gray

Thinking bigger than native advertising

5 November 2014 Steve Gray