About Tyler Mack

Tyler Mack is digital media director for The Register-Guard in Eugene, Oregon, USA. He may be reached at tyler.mack@registerguard.com. This post is part of the Innovative Advertising Solutions blog at INMA.org.

Written by Tyler

28 Blog Posts

Now is the time for bold revenue diversification at media companies of all sizes

22 May 2014 By Tyler Mack

At Register-Guard, transformation begins with office makeover

11 February 2014 By Tyler Mack

Register-Guard arms teams with sharpest sales tools

2 January 2014 By Tyler Mack

Register-Guard’s smartphone strategy starts with responsive design platform

12 December 2013 By Tyler Mack

Foray into video storytelling already paying off for Register-Guard

5 November 2013 By Tyler Mack

4 small steps that can lead to culture change leap

24 September 2013 By Tyler Mack

To find new revenue, approach advertising project management like an investment banker

13 August 2013 By Tyler Mack

Video profiles offer new revenue stream potential at Register-Guard

8 July 2013 By Tyler Mack

Lessons from INMA World Congress: No revenue diversification without risk

20 May 2013 Tyler Mack

In complex digital marketing world, Register-Guard keeps it simple with advertising revenue generator

15 April 2013 Tyler Mack

Register-Guard bets on a mobile future with responsive Web design

28 February 2013 Tyler Mack

How online advertising is like a wayward teenager

17 January 2013 Tyler Mack

Define “success” before a campaign even begins

13 December 2012 Tyler Mack

In the newspaper culture wars, let Angry Birds win

11 November 2012 Tyler Mack

An educated consumer is still our best customer

16 September 2012 Tyler Mack

Use emotions and data to close digital advertising sales

13 August 2012 Tyler Mack

If we value digital ad space, advertisers will follow our lead

30 May 2012 Tyler Mack

Repetition is the key to digital market education

5 April 2012 Tyler Mack

Long-term or short-term? They’re not mutually exclusive

23 February 2012 Tyler Mack

Speaking the language of your sales staff and customers

25 January 2012 Tyler Mack

Creativity transforms advertising executives into true media marketing consultants

2 August 2011 Tyler Mack

Digital sales strategies thrive on confidence, not caution

7 June 2011 Tyler Mack

Comprehensive digital sales strategy gives non-traditional advertisers the total package

6 May 2011 Tyler Mack

Newspapers should help advertisers achieve best message for chosen platform

8 April 2011 Tyler Mack

Investing in the future: how much newspaper stock would you buy today?

1 March 2011 Tyler Mack

Fine line between leading and forcing change in newspaper advertising sales

17 January 2011 Tyler Mack

Groupon’s rapid rise a reminder to newspapers why culture of constant innovation required

6 December 2010 Tyler Mack

Relationship selling in the Google Era: why newspaper sales reps are more important than ever

12 October 2010 Tyler Mack