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About Wayne Morgan

Digital Director

Archant

Norwich, United Kingdom

Wayne Morgan is digital director of Archant, which is based in Norwich, United Kingdom. He can be reached at Wayne.Morgan@archant.co.uk or @waynesmorgan. This post is part of the Innovative Advertising blog on INMA.org.

Written by Wayne

15 Blog Posts

Is the programmatic revolution over?

26 December 2016 By Wayne Morgan

If they leave just after the game kicks off, can you call it an audience?

11 December 2016 By Wayne Morgan

What does digital investment really mean for media?

6 November 2016 By Wayne Morgan

The reality of Virtual, Augmented Reality for news media companies

26 September 2016 By Wayne Morgan

Reporting print results is paramount to advertiser satisfaction

30 May 2016 By Wayne Morgan

News companies don’t need to compromise editorial integrity for native advertising

6 April 2016 By Wayne Morgan

Do you really mean partner when discussing advertising partnerships?

31 March 2016 By Wayne Morgan

Is your news media company supporting a profitable sales team?

8 February 2016 By Wayne Morgan

Creating the perfect experience to maximise RPM, avoid ad blockers

3 January 2016 Wayne Morgan

11 things publishers should consider regarding programmatic advertising

7 December 2015 Wayne Morgan

Print vs. digital content clash: A tale of two burning ends of a rope

15 November 2015 Wayne Morgan

How to please customers at the intersection of advertising and ad blockers

7 October 2015 Wayne Morgan

Content, programmatic ad delivery must be in sync using strong data

8 September 2015 Wayne Morgan

Regional print publishers have advantage when it comes to programmatic advertising

11 August 2015 Wayne Morgan

Archant app initiative finds path to audience engagement in print + digital

7 October 2014 Wayne Morgan