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About Xavier van Leeuwe

Director of Marketing and Data

NRC Media

Amsterdam, The Netherlands

Xavier van Leeuwe is director of marketing and data at NRC Media in Amsterdam, The Netherlands. He can be reached at xavier.vanleeuwe@nrc.nl or @xvanl. This post is part of the Tech Trends blog on INMA.org.

Written by Xavier

23 Blog Posts

How customer lifetime value equals more digital revenue

15 November 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

Using data to determine audience price points, increase reader revenue

9 October 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

Listening to readers involves personal interaction + data

13 September 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

6 techniques to understand your media customer’s needs

23 August 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

Market-based pricing boosts yield, protects vulnerable subscribers

3 July 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

The audience-newspaper relationship: Don’t break up over money

22 June 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

How NRC, Newsday invested in current readers without going bankrupt

13 June 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

How NRC reconfigured its subscription sales model

7 June 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay
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