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SUMMARY: “Free-mium” business model gaines 400,000 registered online users for news media company.

Dainik Jagran creates education niche magazine to increase audiences

World Congress Blog   |   28 April 2013

 

 

Lanched in January 2011, Josh, is a magazine that is now ranked No. 1 in the education category. 

The magazine prints many classifieds and contains information that prepares students for exams. The online version of the Web site includes both English and Hindi.

Despite its eventual popularity, the online site had difficulties gaining a solid following.

“When we started to look at the online ad market, it was much smaller,” Sukiriti Gupta, CEO, MMI of Dainik Jagran said.

The company wanted to capitalise on e-commerce opportunities, Gupta said, so it moved to a “free-mium” model, offering a paid subscription where the company gives more content.

The company currently has 400,000 registered online users.

“We are expecting at least a million downloads by the end of the year,” she said.

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