Campaigns used to enhance and shape the media company's brand or image across media platforms.
TipsStrong creative across media tend to stand out in this category, yet a critical tie-breaker will be concrete research pre- and post-campaign. Single-medium campaigns are eligible, yet judges tend to look at execution across media platforms.
Television, radio, newspaper, direct mail, Web, outdoor.
×Public relations, sponsorship, community service events, fundraisers, literacy programmes, and volunteerism campaigns presented by the news media company for the benefit of the company or community.
TipsCampaign's effectiveness versus objectives, its merit, and its marketing will be crucial.
Printed materials, newspaper, direct mail, video.
×The creative selection and execution of an event tied to and enhancing a news brand or key segments of a news brand and/or generating revenue.
TipsHow to communicate to judges the totality of the event, the creativity behind the event, how the event connected to objectives, and how the event built on the news brand. A big bonus in judges' eyes: how the event generated profitability.
Because of the complexity of communication, suggest bringing all visuals and media together in a PDF overview of the event.
×The correct uses of data analytics and research are important for delivering effective media planning, developing strategies to engage audiences, guiding the creation of products, and communicating with stakeholders. Entrants should show how data analytics or proprietary/syndicated research led to a demonstrable business or communications outcome.
TipsWhat do you do with advanced data analytics or research once the numbers are crunched and creatively segmented? Judges are seeking clever examples to regularly communicate data analytics or research to employees, boards, readers, and/or advertisers through simplification, visualisation, and presentation. Judges also seek how insights gleaned from advanced data analytics led to better business outcomes. This category is not rewarding analytics or research, but the clever application or communication of the analytics or research.
PowerPoint presentations, dashboards, signage, real-time visualisation tools, data books, printed materials, advertiser presentations.
×Print is a vibrant platform that conveys emotion for readers and advertisers. This category rewards the creative use of print newspapers, magazines, supplements, or niche products for editorial or advertising purposes.
TipsOutside-the-box creativity in print as well as any tangible results from the use of print such as: a) consumer uptake (metric: sales), profit margin, content engagement/response (from embedded calls to action); or b) contribution to sales uplift (measurable as percentage for client) generated from the print vehicle, value of publicity generated, consumer engagement levels from other embedded calls to action. Bonus if extension of/integrated with one or more non-print platform/channel such as digital, video, television.
Visuals of the print product and what makes them unique and different as an editorial, commercial, or branded content product.
×Creative use of video in a digital environment that improves the customer experience and engagement with the news brand. The video initiative may have appeared on social media platforms, digital platforms of media companies, or any other platform.
TipsShow how video supports your news brand, while explaining concrete, achieved results. Your video initiative may refer to a product, a story, or a marketing campaign. The combination of creativity, visual storytelling, and viral impact in your community will be specially rewarded.
Digital environment includes social platforms, Web, mobile. Please provide a link to your video initiative (i.e., YouTube) for more convenient judging reviews.
×Creative use of audio in a digital environment that engages customers such as podcasts via the brand's Web site, smart speakers, or similar digital platforms. This traditionally would be an editorial product, yet could also be for marketing or advertising purposes.
TipsShow how audio supports your news brand, while explaining concrete, achieved results. Your audio initiative may refer to a product, a story, or a marketing campaign. The combination of creativity, audio storytelling, and deep engagement in your community will be specially rewarded.
Digital environment includes Web, mobile, smart speakers, social platforms. Please provide a link to your audio initiative for more convenient judging reviews.
Creative new or updated mobile or desktop apps, Web sites, and digital products as well as clever application of Augmented Reality (AR) and Virtual Reality (VR) are the main focuses of this category, but not only. Further technology solutions will be also considered. Special emphasis is on what makes the new app or digital technology or product unique and different, including the concept, the target audience, usability, or results.
TipsOverall quality of the app or digital product or digital technology, the concept, and the execution. Bottom-line results, including engagement, will bolster the entry in the eyes of judges. This category is for new apps, products, and technologies as well as significantly updated apps, products, and technologies.
Screen shots or video of the app or digital product/technology will work, yet having direct access could prove a tie-breaker for judges.
×Encouragement of print readership, usage, or engagement in general, or marketing of print publication features such as sections, journalists, news stories, redesigns, and others.
TipsConcept and creativity are important in this category since results are sometimes difficult to measure. Research would make your entry stand out.
Newspaper, outdoor, television, radio, direct mail.
×Encouragement of the use of a media company's Web site, mobile site, tablets, apps, newsletters, text alert service, video, rich media, or social network, or the marketing of features related to these digital assets.
TipsResults, concept, and creativity are on equal footing as page impressions and click-throughs over time can be measured.
Newspaper, outdoor, television, radio, direct mail, Web, mobile.
×Activities to acquire and retain paid subscribers of a news brand or product. Special emphasis is on new concepts introduced to existing subscription initiatives or new subscription initiatives with creative twists to retain subscribers, reduce churn, and/or gain new subscribers.
TipsCreative approaches and results in gaining or retaining paid subscribers or members is the focus of this category. This can include clever ways to gain subscriptions for paywalls, paid apps, or cross-platform packages. Initiatives could include marketing campaigns that drive sales or new packs, paywalls, pricing, and access models.
Direct mail, e-mail, television, Web, mobile, outdoor, newspaper, print.
×Innovative, impactful, and creative activities used to support the sales or retention of advertising customers across platforms: digital, mobile, print, social, marketing services, and more. This category focuses on how media companies acquire or retain advertising.
TipsJudges are looking for bottom-line results by advertising customers. While great creative is important, often it’s the smart strategy behind it backed by research and analytics. Single-medium or multi-media campaigns can succeed.
Mobile, digital display, social PPC, e-mail, radio, TV, newspaper, direct mail, e-mail, outdoor, rack cards, posters.
Print advertisements, digital advertisements, advertiser reward programmes, special advertiser events, advertiser promotions and incentives, planning calendars and brochures, trade journal advertising, media packets, advertising sales presentations, research findings, and more.
×Seeking the most creative and effective use of native advertising, branded content, or sponsored content in a media company’s platform. Digital campaigns should match the form and function of the user experience that drives and delivers against a core marketing objective.
TipsCall it “native advertising,” “branded content,” “sponsored content,” or “advertorial,” this category seeks creative use of the genre in digital or print formats. Judges seek a rich visual and editorial experience with clear labelling and placement.
Web sites, mobile platforms, print newspapers along with supporting marketing platforms such as social media and e-mail.
×To diversify revenue streams, news media companies are increasingly implementing commercial activities in its digital offerings. This category rewards e-commerce initiatives that help brands generate new revenue streams. These commercial practices are meant to bring a service to your community while keeping your audience spending more time on your platform.
TipsThis category comprises digital services and e-shop products. You may also submit retailer products launched via your e-shop platform, preferably those you have launched in partnership with advertising customers. Strong advice: Keep an eye on digital commercial content which enable customers purchase products in an easy, structured way, and with frictionless transactions.
Practices on digital commerce will be judged according to product and services sales volume. Also the wide acceptance among your customers is a judging criteria, measured by number of products sold in year-on-year comparisons. You should also include samples of products and services overviews, recommendations and reviews which makes easier to your readers find what they are looking for. Also important to show: How your digital commerce activities adapted to your audiences needs.
News companies are constantly looking for new ways to engage with their audiences, and this holds true when launching new products that adapt to readers needs. Think of products you have recently launched and kept your audience hooked with your offerings. We are looking for those best practices on product development that are scaled, kept over time, and widened.
TipsThis category aims at products with a strong acceptance and performance over time. Is it a e-paper during special times of the day, a more interactive site or newsletter, new crosswords, a cooking section, a special dedicated sports division? Show how the internal iteration process in your team allows your offerings be on top of mind among your readers.
Length of time spent is one important criteria here to share, as well as frequency, number of downloads or impressions and user feedback received. Please explain how your product team manages to meet your readers' needs, if your new offerings help create habit, and if your team is able to see a significant product acceptance over time.