INMA Mobile Masterclass

program << Mobile Masterclass

Programme

Thursday, January 26

19:30
Dinner for workshop participants and speakers

Friday, January 27

Moderator for the day: Mark Challinor, Director of Mobile, Telegraph Media Group, UK

09:00
Welcome Coffee

09:30
Short Tour of The Telegraph Newsroom: Where Are the Mobile Guys?

09:45
Workshop
Where is the mobile industry today? What should we be aware of? As newsmedia companies grapple with their futures, where does mobile play a part? This session and the rest of the day you will learn all the latest you need to know now to be succesful in mobile publishing.
Mark Challinor, Director of Mobile, Telegraph Media Group, UK

11:00
Break

11:30

Blippar and Augmented Reality: overblown hype or do they have potential for publishers?
Stephen Shaw, Managing Director, Blippar, UK

QR codes

Sharing Ideas: The case of "Citysecrets"
Caspar Van Rhijn, Director Innovation, Corelio, Belgium

12:30
Lunch

13:15
HTML5: a Marketing Perspective

Can HTML5 save you money? Cut out Apple network and others? Open doors?
James Pinto, AgencyMobile, UK

13:45
HTML5: a Developer Perspective

Carsten Worsøe, Cross Media Manager, Nordjyske Medien, Denmark

Sharing Ideas: The case of WirtschaftsBlatt: re-launch of WirtschaftsBlatt.at with premise of "mobile first".
Klement Cabana, Projektleitung Digital Media, WirtschaftsBlatt Digital, Austria

14:15
HTML5: Q&A and Discussion

14:30
Mobile Publishing from the Agency Perspective.

Scott Seaborn, Head of Mobile of Ogilvy

15:00
Mobile Payments (NFC)
BarclayCard

15:30
Top 10 Cases to Take Home

16:00
End of Day