Pre-Conference Seminar
Wednesday, 26 September
Click on the title of the seminar to see detailed programme

13:30-18:30 The INMA Media Research Seminar

If you want to better understand the power of research you have to invest some time and join us at the INMA Media Research Seminar.
Speakers include:
Robert Picard from the Reuters Institute for the Study of Journalism
Kjersti Løken Stavrum, Chief Editor Feature at Aftenposten
Irene Fogarty, Research Director at The Irish Times
Wally Tas, Account Director, TNS
and many others....

18:00-20:00 NDP Nieuwsmedia - Dutch Media Gathering (by invitation only)


Opening Reception to the 2012 INMA European Conference
20:00-22:00
offered by the Mayor and the Deputies of the City of The Hague, in the Atrium of the Town Hall.
Host: Rabin Baldewsingh, Deputy Mayor of The Hague and Responsible for media
Welcome to The Hague : Jacques Kuyf, Chairman of the Dutch Newsmedia Association 'NDP Nieuwsmedia' and CEO of Financieel Dagblad, The Netherlands.

Guides from The Hague Historic Museum will guide delegates from town hall back to the Belair Hotel through the historic city of the Hague.

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Conference
27-28 September

Overall Conference Chairman:
Robert Whitehead, Director Marketing & Newspaper Sales, Fairfax Media, Australia
Moderator:
Earl J. Wilkinson, Executive Director, INMA



Thursday, 27 September

08:30
Welcome to The Hague and The Netherlands
Rabin Baldewsingh, Deputy Mayor of The Hague
Serge Brammertz, Chief-Prosecutor Yugoslavia Tribunal

08:50
Welcome To The World of Sharing Ideas and Inspiring Change: INMA
Grzegorz Piechota, INMA European Division President


SESSION 1 : Shifting your portfolio towards 2015
INMA looked at some of the best performing newsmedia companies around Europe.

09:10
Noise versus signal. Getting change right.
In this time of great economic stress, the structural changes in our industry can cause great damage and unlock great opportunities. How do we make sure we grab the opportunities and minimise the damage? Some thoughts on the shift from print to digital and the impact it is having on our products, our competitors, and our readers.
Susan Clark, Group Marketing Director and Managing Director for Continental Europe, Middle East & Africa, The Economist Group

09:40
Back to basics
In these challenging times the Belgian media house Corelio keeps investing in its newsbrands, both in digital and in print. The publisher of Het Nieuwsblad and De Standaard strongly believes in the strength of newspapers provided that they focus on the real basics.
Gert Ysebaert, Publisher Corelio, Belgium

10:00
Debate and Q&A with morning speakers

100 Second Pitches

1. Transparensee
2. Bpost

10:20
Networking break sponsored by

11:00
Actively shaping the media future!
How to organize yourself to reach 20% of your revenue from your own digital portfolio in 2015.
The digital world has redesigned the rules of the game both for the user and the advertising market in the media industry. Like most of the traditional media houses Styria has to face the big challenges resulting from the digital evolution. Instead of being paralysed by the new general conditions, Styria is actively approaching the arising business opportunities by investing strategically into transaction-oriented business models (e.g. marketplaces) and content- and communityservices (e.g. special interest portals). Combined with a true and reviving cultural change Styria will succeed in raising the percentage of turnover generated by digital business from 6% in 2011 to 20% in 2015.
Wolfgang Bretschko, CEO, Styria Medien, Graz

11:20
Brainsnacks

• Doing business with webshops
  Charles Aalders, Manager New Business Consumer market, Telegraaf Media, Amsterdam
• Managing an innovation mindset
  John O'Hagan, International Business Development Manager, The Irish Times, Ireland
• Co-promotion with comic strip books
  Curated comic strips by famed cartoonist Morten Ingemann create a new revenue generator that boosts brand, circulation (+5%), and revenue even in a saturated market.
  Nana Grew, Project Manager, Ekstra Bladet, Denmark
• Kleine Kinderzeitung: the sequel
  Petra Prascsaics, Chief-Editor, Kleine Kinderzeitung, Styria Media Group, Austria

12:10
Debate and Q&A with Brainsnack speakers

100 Second Pitches

1. Francesca Maggi from EidosMedia
2. Jason Keiles from Group Commerce

12:15
Lunch sponsored by



SESSION 2 : Expanding your Portfolio


14:00
Digital first means mobile first
Göteborgs-Posten (GP), the second-largest morning newspaper in Sweden, has a really high mobile focus. The mobile traffic has increased 1700% since the release of GP's iPhone application two years ago. But already in the 1990's GP published news in the mobile form for early adopters and in 2005 the first mobile site was built.
Today the paper also has very popular apps for both iPhone and Android with personalisation features and position-based services. An app for Windows Phone will be launched during this summer. GP is part of the Stampen Group, the leading Swedish player within social media, which also owns 25 other regional and local newspapers, free newspapers, and printing plants in Sweden.
Martin Holmberg, Director of Digital Development, Göteborg Posten, Sweden

14:20
How to manage an ever-growing portfolio.
Pawel Wujec, Director of Internet Division, Agora, Poland

14:45
Brainsnacks

• Humo's "Eco Cover" Turns into a Tree!
  Lisbeth Rillaerts, BladManager, Humo, Belgium
• "The Bollard" and its connectivity with partners, readers, etc...
  Dries Vereecke, Sales Manager Concentra, Belgium
• Way Beyond News: The Unexpected Success of Jersey Shore Hurricane News
  Ed Efchak, Managing Director, Customers by Design, USA

100 Second Pitches

1. Peter Casey from Nimble Commerce
2. Philippe Renon from Emailvision

15:15
Networking break sponsored by



SESSION 3 : Your Portfolio and Social Media and what Advertisers Expect

15:45
Effectual and Innovative Ways of Using Social Media in your portfolio
Companies use social media for branding, selling, customer services, co-creation and not least engaging its audience. Get inspired when Berlinske Media lines up some of the best and creative examples of using social media. The examples will also provide some do's and dont's.
Pernille Tranberg, Strategic advisor and Head of Editorial Development, Berlinske Media, Denmark

16:05
What publishers need to know about what the advertisers and agencies expect with
regards to digital advertising.
Stories that will shed light on the ignorant publishers and the professional ones.
Mike Jarvis, member of the board of Advance, London, UK

16:25
Debate with speakers

17:00
Conclusions

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Conference Dinner - 19:00
Delegates staying at the Belair hotel leave from hotel for conference dinner by bus. Busses leave from hotel at 18:45
Join us at the marvelous Kurhaus of Scheveningen where you will experience the culture of past ages, a culture associated with style, high quality service and luxury. A blend of tradition and historical ambience with the modern age. The sea, the atmosphere, the style, the culinary delicacies and everything else is offered to the INMA european conference delegates by our host: the City of The Hague.

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Friday, 28 September


09:00
Newscompany models for the future
Steven Neubauer, McKinsey & Company

09:30
SESSION 1 : The INMA Clinic

Reset your Portfolio: A clinic case presentation
INMA presents the case of a (fictional) traditional newspaper company, The News, in dire straits. Complete with facts and figures. Then 6 specialists present a 3-year plan to turn this newspaper company into a modern and healthy newsmedia company.
Our 5 specialists are:

Carsten Erdmann, Editor in Chief, The News

Stefan Wiemann, Advertising Director, The News

Frédéric Filloux, Editorial Director, The News

Steven Van Belleghem, Social Media Director, The News

Marc Vangeel, Manager Organizational Structure, The News

09:45
What content should be on which platform.
Carsten Erdmann, Editor in Chief, Berliner Morgenpost

Building our Portfolio around Communities
Steven Van Belleghem, Insites, Belgium

The News Will Lead the Mobile Revolution.
Frédéric Filloux, Managing Director Digital Operations, L'Echo and Author of The Monday Note, France

10:45
Networking break

11:15
Creative ideas in advertising - print and online
Stefan Wiemann, Creative Director, Axel Springer, Germany

Farewell, open plan workplace! Implementing an "activity-based workplace".
Marc Vangeel, CEO Concentra, Belgium

11:45
Discussion with and amongst the "Clinic Experts" and conference delegates.

12:00
Brainsnacks

• Best practices from media innovation: how to kick-start product innovation
  Richard Janssen, Lecturer Strategy & innovation, Nyenrode Business University, The Netherlands
• Gazeta Wyborcza and its experiences with paid premium content
  Michal Gwiazdowski, digital Publisher, Gazeta Wyborcza, Poland

100 Second Pitches

1. Ivo Vandekerckhove presents: INMA Nederlands-Vlaams Nieuwsmedia Congres 2013
2. Olivier Bonsart presents: Séminaire de la Presse Franchophone 2013
3. Pit Gottschalk presents: European Newsmedia Conference 2013 by INMA

12:30
Lunch

SESSION 2 : Digital Revenues from your Portfolio

14:00
How newspapers can create value through the digital devices
The introduction of tablets into the market created new opportunities for the media companies: new revenue streams and new audiences through "core publishing products".
Federico Vittadello, Mobile & Tablet Director, RCS MediaGroup, Corriera Della Serra, Italy

Piano Media, an online common payment platform for one country. Experiences and insights.
Piano Media has been running an online subscription payment system for more than a year in Slovakia for all publishers combined. Also in Slovenia for six months. Tomas will be sharing some data and experiences and some of the typical behaviour of their customers; how they applied this information for their media partners benefit in Poland and how they will use it for further country launches.
Tomas Bella, CEO Piano Media, Slovakia

How The Guardian optimises its digital revenue: Transformation and digital display
The Guardian is pursuing a digital first, open strategy which puts display advertising revenues at the heart of the model. In this presentation Tim will explain how optimisation helps create the right blend of beautiful branding opportunities with advanced technologies in audience targeting, performance and programmatic trading.
Tim Gentry, Revenue Director, The Guardian, UK

How we boosted our revenues from digital? Case examples from Sanoma News/Helsingin Sanomat
This presentation will give practical examples of boosting digital revenues through new business models. Helsingin Sanomat was a pioneer in charging for digital content through its bundled subscription model. In addition to HS bundled success, other innovative development projects will be presented.
Masa Peura, Strategic Director, Sanoma News & Sanoma Media, Finland

15:30
Conference concludes