Media Research Seminar - INMA European Conference

European Conference 2012

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Media Research Seminar 2012

Meet the INMA Media Research Committee

Chairman: Erik Grimm
Research Director
Cebuco
Amsterdam, The Nertherlands

Hervé Barbot
Director Research and Development
Group SIPA Ouest-France
Rennes, France

Carlo Campos
Director Spain
Innovation Media Consulting
Marid, Spain

Bart de Proost
Chief Operating Officer (COO)
de Persgroep
Brussels, Belgium

Ed Efchak
Managing Director
Customers by Design
United States of America

Irene Fogarty
Research and Customer Insight
The Irish Times
Ireland

Wolfgang Granigg
Business Development
Styria Media Group
Austria

Marianne Groven
Market Analyst
Edda Media
Oslo, Norway

Simon Lindberg
Market Analyst
Dagens Nyheter
Stockholm, Sweden

Andras Màth
Chairman, MLR Research Committee
Hungarian Publishers Association
Hungary

Johanna Maula
Research Group Manager
Sanomat Corporation
Finland

Ilse Peeters
Research Manager
de Persgroep
Brussels, Belgium

Robert Picard
Director of Research
Reuters Institute for the Study of Journalism
Oxford, UK

Graham Russell
Group Research Manager
Johnston Press
Petersborough, UK

Pia Stork
Research Manager
Ekstra Bladet
Copenhagen, Denmark

Adam Wojdylo
President of the Board
Polska Bedanie Czyteinictwa
Warsaw, Poland

Introduction

The programme of the Media Research Seminar 2012 - like every year - is put together by the volunteer members of the INMA Media Research Committee. One by one passionate researchers working in the newsmedia industry; which guarantees a no-nonsence, practical hands-down programme tailor-made for newsmedia executives responsible for Marketing, Editorial and Advertising.

For people who want to ask the right questions. For people who want to make better products that sell. For marketeers, editors and researchers who want to learn from colleagues and want to go home with practical ideas. A research day where editors and marketeers can Share Ideas and Inspire Change with researchers, speakers and research companies. In a no-nonsense style and with speakers who are briefed to give practical ideas.

If you want to understand the power of research better and if you want to learn from colleagues who use research you have to invest some time and join us at the INMA Media Research Seminar.

click image to view enlarged version

All presentations of the Research Seminar can be integrated in this application: the pictograms behind the title represent where the case fits into the grid.

Wednesday, 26 September
INMA Media Research Seminar 2012

13:30
Welcome
Erik will explain how all presentations from the INMA Media Research Seminar fit into the "Research Grid" and guide delegates throughout the afternoon.
Chairman of the day: Erik Grimm, Research Director, Cebuco, The Netherlands

13:37

Introduction to the INMA Media Research Seminar: The Intelligence of your Business: what does it entail, what do you need to look for and how is it then used in the company.
Bart De Proost, Directeur Operations, De Persgroep Publishing, Belgium and The Netherlands

13:50 brand_trust

Reuters Report Finds Harmony in News Consumption
The 2012 Reuters Institute Digital News Report "Tracking the Future of News" finds a harmonious relationship between nascent digital news services and traditional sources of news. The purpose of the report, which is designed to become a yearly venture, is to track the transition of digital media and its long term and short term effects on the news business.
Robert will present the findings of the 2012 edition of this annual report.
Robert Picard, Director of Research, Department Politics and International relations, Reuters Institute for the Study of Journalism

14:15 brand_trust

Trust and value readers put on our Advertising in printed newspapers. A European Reader panel survey done by the INMA Research Committee.
Irene Fogarty, Research Director, Irish Times, Ireland

14:45 one_image"

Using Reader Panels in our Daily editorial decisions
The true story - how RAM/studies of readership made a magazine success; empowering the reporters, convincing the sales persons and securing the editor.
Kjersti Løken Stavrum, Chief Editor Feature, Aftenposten, Norway

15:15
Networking Break

15:45
Brainsnacks XL* - the consumer market

Daily research of the front page
How Ekstra Bladet researches its front page every day on readers and non-readers. What sold the paper and what didn't? With live online statistics. Think of it like Google Analytics for the Printed Paper!
Pia Stork, Research Manager, Ekstra Bladet, Denmark

Le Figaro research: meet our connected readers.
More and more people have different devices, PC laptop, smartphone, tablet, â€¦ How does this change their media time budget? Their media consumption? The place and use of each device in their way of reading? Thierry will explain what Le Figaro has learned from their own research of their multi-equipped readers.
Thierry Darras, Research Manager, Le Figaro, France

Engagement scores for media brands
Beyond measuring the reach, engagement scoring is a new way of understanding (and therefore valuating) readerships. Learn how this method, used for consumer brands, is relevant for media brands, and can be usefull both for marketing research and mediaplanning.
Olivier Goulet, CEO and founder, Iligo - marketing research, France

Q&A and discussion with Brainsnack Speakers
*Brainsnacks XL take 15 minutes each (instead of the normal 7-minute brainsnacks!)

16:30 Sales

Norway’s pioneering multi-media measurement index
TNS Gallup has on behalf of The Norwegian Advertiser Association, The Norwegian Media Business Association and The Media Agency Association, established a multimedia index for the Norwegian market. The purpose of the index is to provide media advisers and advertisers with a strategic tool for planning of media investments, and provide the media themselves with a sales tool where they can easily assess their own medium in relation to media from all other channels at a general level. The database consists of 45.000 respondents.
Håvard Bakken, Omnicom Mediagroup, Norway

17:00
Brainsnacks XL

The future of newspapers lies in developing DISTRIBUTION as a media channel
The future of newspapers lies in developing distribution as a media channel. Geographical Map Analysis contributes to increased direct marketing sales possibilities for local quality newspapers.
Trude Margel, Edda Media, Norway

Brand Value Check by de Persgroep
Measuring and evaluating the advertising effects on brand perception.
Sabine De Hauwere, Senior Research Executive, de Persgroep

Médiamétrie
In the past, internet audience metrics have been known to show gaps between numbers reported by site- and user-centric measurement solutions.
Mediametrie//NetRatings is preparing to launch a "hybrid" measurement solution that uses the strengths of both methods. Let's find out how it works and what the first results are.
Thomas Briand, Sales Director, Mediametrie//NetRatings, France

17:45

Mobile360° TNS Research
The use of mobile internet by consumers has exploded. Advertisers must find new ways to address their target audience. It's the eve of a mobile revolution; Mobile 360 gives a preview of the first audience measurement of mobile (phones and tablets) in Europe.
Wally Tas, Account Director, TNS, The Netherlands

18:15
Seminar Concludes

20:00
Opening Reception to the INMA European Conference 2012