INMA International Board of Directors Meeting

President's Reception for INMA Boards and Committees

Registration Desk at TimesCenter

Networking Lounge

Morning Coffee

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Plenary Sessions

Brought to you by INMA's Partners in Business

Transformation 2.0: An Introduction to World Congress

Every media company in the world is at some point in the journey from print to digital: disrupted consumption patterns, disrupted advertising patterns, disrupted workforces. In this formal opening to the INMA World Congress, learn the priorities of media companies in the next year, the priority subjects to focus on, and how the New York conference can help.

Yasmin Namini
President, International News Media Association (INMA) @yasnyclinkedIn

Juan Señor
World Congress Moderator and Partner, Innovation Media Consulting Group @juansenorlinkedIn

Robert Whitehead
INMA Facilitator and Provocateur linkedIn

Creating the Future of News

Five years after publishing the “Newspaper Extinction Timeline,” futurist Ross Dawson argues that while news-on-paper has a shelf life, there is an exceptional future for the news industry. In this opening keynote he will provide a compelling vision for the future of news and provide pragmatic insights into key elements of that future, including crowdsourcing in news, how professionals and amateurs can best be brought together, news source reputation, news personalisation, news crowdfunding, news discovery in social channels, and not least the emerging revenue models and industry leadership that can drive a flourishing future of news globally.

Ross Dawson
Founding Chairman, Future Exploration Network @rossdawsonlinkedIn

The Practicalities of Transforming Print Media and the Growth Drivers Moving Forward

The BCG road map to transforming print media has become the gold standard worldwide: maintain short-term performance while planning and executing a long-term vision and winning in the medium term. In this presentation, learn what's working with the road map and how to structure your media company for growth. And learn from new BCG research the future of branded content: what advertisers expect and what publishers are doing.

Neal Zuckerman
Partner and Managing Director, Boston Consulting Group (BCG) @nealzuckermanlinkedIn

Break

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Inside the Mind of Madison Avenue: What's Coming Next

The sea change in marketing mindsets has seen advertising dollars shift from unmeasured media to measured media in the past decade. What is the new mix of audience volume, audience engagement, audience stickiness, and content environment that drives value for advertisers in the next two years? What gets the attention of the marketing community? What specific areas of digital are more attractive? Where does print fit? Where does the multi-platform news brand fit? Join this panel of Manhattan media buyers and agencies to see what comes next.

Andrew Essex
Vice Chairman, Droga5 @andrewessexlinkedIn

Kimberly Kadlec
President, Starcom MediaVest Group @kkadlec17linkedIn

Dave Penski
Chief Commercial Officer, VivaKi Exchange Global linkedIn

Proving Advertising Works: Behind the Innovations and Data

News media companies understand the game has changed for advertisers. It is about the media mix. It is about measured media. It is about an array of options linked to the news brand. In this session, learn new details about time-based advertising programme, the Australian news industry's breakthrough initiative to measure cross-platform performance, and how top media companies are innovating in native advertising and more.

Trevor Fellows
Head of Global Media Sales, Wall Street Journal @tfellows1linkedIn

Jim Friedlich
President and CEO, Empirical Media @jimfriedlichlinkedIn

Mark Hollands
CEO, The Newspaper Works @markahollandslinkedIn

Michael Zimbalist
Senior Vice President Advertising Product and R&D, New York Times linkedIn

Lunch

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What's Working and Not Working with Paid Content Strategies

There are starkly different results emerging from media companies putting a price tag on digital content. The lessons are not what news publishers expected since going down this road in large numbers over the past five years. In this interactive panel, learn from companies inside and outside of print media who have succeeded and faced challenges confronting the intensity of the customer relationship, the sign-up experience, the user experience, the role of logins, retention, and more. What works, and what doesn't work?

George Barrios
Chief Strategy and Financial Officer, World Wrestling Entertainment (WWE) linkedIn

Monica Ray
Executive Vice President/Consumer Marketing, Condé Nast linkedIn

Break

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Big Data 2.0: What Publishers Need to Understand and Make Actionable Now

The analytics revolution is sweeping the news media industry, yet it is slower to catch on among legacy publishers. In this session, learn more about the experiences, value-added services, and data assets that should be adopted — a long with practical examples of peers that are implementing these. Then learn about the Big Data/tech stack required to achieve these. This session will update publishers on the steps required to make Big Data happen, the investment required, the cultural shift that must happen, and how it will transform the business model.

Greg Doufas
Vice President, Data Science and Audience Intelligence, The Globe and Mail @gregdo73 linkedIn

Laura Evans
Vice President Audience Development and Data Science, Scripps Networks Interactive @evanslaurab linkedIn

Irene Lee
Director of Data & Analytics, Refinery29 linkedIn

Programmatic and the New Automation of Media

Within the adtech world, programmatic media buying has grown from shiny object to “must-have” faster than any other technology before. Yet to most media sellers, it is a daunting collection of technology and techniques that can leave even the most seasoned publishers scratching their heads. How are today's publishers to know what programmatic is and isn't? How are they to know its benefits and how to incorporate it into their businesses? In this session, programmatic experts will give insight into the automated media world from all sides of the transaction and share use cases on how to leverage the latest technology to impact the digital media landscape.

Jeremy Crandall
SVP, Operations and Client Services, Adroit Digital linkedIn

Chris O’Hara
VP of Strategic Accounts, Krux Digital @chrisoharalinkedIn

Matt Prohaska
CEO and Principal, Prohaska Consulting @mattprohaskalinkedIn

Jon Usry
Director, Digital Platforms, DMN Media linkedIn

Conclusions of the Day

Congress Sessions Conclude

Reception

Before your dinner or theater reservation in New York tonight, grab a cocktail and network at the TimesCenter with INMA members from around the world.

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Registration Desk at TimesCenter

Networking Lounge

Morning Coffee

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Plenary Sessions

Announcements and Introductions

Taking the Bezos Long View: Where the Washington Post Is Heading Next

Since Jeff Bezos bought the Washington Post in 2013, the company has added a net of 60 editorial staff, created a network of newspapers whose subscribers get free access to Post content, launched an app on Amazon's Fire tablet, and will soon become a software publisher for news publishers. Meanwhile, the Post has grown unique visitors 62% to nearly 46 million per month as it embraces Bezos' vision of going global with the Post brand and becoming a technology company. In this session, learn the new direction of the Washington Post and what the world can expect next.

Steve Hills
President and General Manager, The Washington Post @sphillslinkedIn

An Ode to David Kelley: What Publishers Are Doing to Innovate Routinely

When IDEO's David Kelley addressed the INMA World Congress last year, he stressed the importance of creating processes that allow media companies to “innovate routinely.” In this session, INMA brings together some of the world's best examples of structured innovation — ranging from processes that create big new projects ... to labs that seek consumer insights that lead to new products ... to radical re-thinkings of physical workspace ... to comprehensive change management programmes.

Adina Broady Aasebö
Head of Insight and Future Lab, Aller Media@adinabroadylinkedIn

AnnaKarin Lith
Director of Editorial Operation, MittMedia @aklithlinkedIn

Martha Ortiz
Editor, El Colombiano @mortizmedialinkedIn

Break

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The Shooting Star of Media Platforms: The Audience and Revenue Prospects of Mobile

U.S. adults have shifted mobile usage from 24 minutes per day in 2010 to 171 minutes per day in 2014 — a 613% increase in only four years. Similar data exists country-by-country worldwide. In this session, learn how publishers are attacking the eyeball shift and finding success in sales through new advertising formats unique to smartphones and tablets.

Espen Egil Hansen
CEO and Editor-in-Chief, Aftenposten @espenegillinkedIn

Alex Hardiman
Vice President, Product, The New York Times linkedIn

Joy Robins
Senior Vice President Global Revenue and Strategy, Quartz @joyarobinslinkedIn

Stefan Savva
Mobile Director, Fairfax Media @stefansavvalinkedIn

Lunch

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The Next-Generation Re-Imagined Newsroom

Media companies are moving beyond merely integrating print and digital sides of their legacy brands into single newsroom. In this session, learn what the next-generation publishers are doing to integrate full-scale television via acquisitions, merge multiple news brands under their ownership group, and managing resources across the enterprise as audiences migrate from print to mobile to online video, and much more.

Nicole Carroll
VP/News and Executive Editor, Arizona Republic/Gannett @nicole_carrolllinkedIn

Sam Jacobs
Senior Editor, Time Inc. @sampjacobslinkedIn

Jan-Eric Peters
Editor-in-Chief, Die Welt and N24 @jep_

Rapid Product Development: Systems and Best Practices

With intense pressure to diversify revenue streams and use the new innovation culture, the top media companies are building new products and meeting audience demands. In this session, learn how the best-in-class companies are setting the pace when it comes to new and innovative digital offerings — and meeting the needs of readers when, where, and how they want. See how companies are ensuring that while they remain committed to providing the best journalism, they are keeping pace with the quickly evolving digital ecosystem and maintaining their leadership positions.

Gerold Riedmann
CEO, Russmedia Digital, Austria @geroldriedmannlinkedIn

Edward Roussel
Head of Products, Dow Jones @edwardroussellinkedIn

Conclusions of the Day

Break

News Media Outlook

In the conference's closing address, synthesize the key learnings from the New York World Congress with how news media executives should address the disrupted and fast-cascading marketplaces. What do you do with this knowledge in the short-term, the mid-term, and the long-term? This INMA-exclusive presentation is unique to World Congress.

Earl J. Wilkinson
Executive Director and CEO, INMA @earljwilkinsonlinkedIn

Closing Ceremony

Membership is the lifeblood of the International News Media Association (INMA). For 85 years, executives volunteer their time and service tending to the evolving needs of members. In this closing ceremony, the torch of INMA is passed to a new leader who will also announce new members of the Board of Directors and what's next for INMA.

Yasmin Namini
President, INMA @yasnyclinkedIn

Mark Challinor
Vice President, INMA @terrikarellelinkedIn

Congress Programme Concludes