In this two-day virtual summit by the International News Media Association (INMA), learn where Asia/Pacific media companies fit into the global trends surrounding advertising, subscriptions, product, revenue diversification, and more. Hear from global experts and regional publishers — opportunities and threats faced by news media.
Learn about the state of the global news industry, and overarching themes of strategy, business model viability, subscriptions, consumer and the growing role of product at media companies.
Karen Davila, News Anchor, ABS -CBN, Philippines
News media companies have rapidly accelerated digital transformation, data, and digital subscriptions during today’s global pandemic. In this opening keynote, hear what your peers are prioritising around the world — setting the tone for where Asia Pacific fits in this global mosaic. Learn about the opportunities in chaos and placing trust at the center of your company’s strategy.
Earl J. Wilkinson, Executive Director and CEO, International News Media Association (INMA), United States
In this session, take a closer look at the world of digital subscriptions in a focused briefing by Grzegorz Piechota. Understand, what’s working, what’s not working, and what’s next. Delve into subscriber acquisition, willingness of consumers to purchase content, segmentation tools, personalisation techniques and the tactics that come into play to acquire, retain and grow reader revenue. Learn, from Taihei Shigemori, about how this translates into Nikkei Inc's digital transformation journey.
Grzegorz Piechota, Reader’s First Initiative Lead, INMA, United Kingdom
Taihei Shigemori, Deputy General Manager, Digital Transformation Office, Nikkei Inc, Japan
In this session, learn where product sits today among media companies and its evolution toward a cross-functional discipline that champions the customer experience. Jodie Hopperton, will help you gain a perspective on what Product does for journalism, where product teams spend their time, and the impact on engagement. Gain insights into real life examples on how product teams work within an organisation from Ben Haywood at Nine.
Jodie Hopperton, Product Initiative Lead, INMA, United States
Ben Haywood, Director of Product, Nine, Australia
Google is working with news businesses to help support quality journalism and establish sustainable business models. In this presentation, learn more about how Google contributes to the news ecosystem through products, partnerships and programs.
Shilpa Jhunjhunwala, South APAC Head, News Product Partnerships, Google, Australia
In this presentation learn about JoongAng Ilbo's — listen for a smart life project — a recent program launched in the aftermath of the pandemic to increase engagement with millennials and gen z readers and deliver trustworthy and reliable information with easy access to its target readers.
Jim Bulley, Global Insights Manager, JoongAng Ilbo, South Korea
News media companies around the world are confronting some form of disruption and are constantly re-inventing themselves. Business models and strategies are being relooked. In this presentation by Dian Gemiano get a view of KG Media’s value creation strategy, diversification, and focus on digital.
Dian Gemiano, Chief Marketing Officer, KG Media, Indonesia
Deep dive into understanding the data imperative, first party data strategy, advertising and resetting advertising goals.
Karen Davila, News Anchor, ABS -CBN, Philippines
The impending phaseout of third-party cookies impacts the dynamics of programmatic advertising as it alters the value equation between publishers and consumers. In this briefing understand what should be the key focus areas for media companies — now and in the near future for replacing cookies with audiences.
Siddharth Gopalkrishnan, Partner, McKinsey & Company, India
Craig Macdonald, Partner, Media and Advertising, McKinsey & Company, United States
In this session with the South China Morning Post, learn more about the data priorities for news media companies. Dive into the benefits of data democratisation, linking data to business decisions, advertising, subscriptions and in creating a data-driven culture.
Ian Hocking, Vice President, Digital, South China Morning Post, Hong Kong
As publishers prepare to transition for the end of cookies and tracking user data, Suzie Cardwell, News Corp Australia leverages its knowledge of its audience to drive better advertiser success. Learn about driving new audiences for advertisers with first-party data, sales performance and revenue, and monetising data for clients.
Suzie Cardwell, General Manager Data and Ad Product, News Corp Australia
In this deep dive with Hiromi Ohnishi, learn how Asahi Shimbun is using data to drive digital strategies and audience development with a focus on personalisation and segmentation.
Hiromi Ohnishi, CTO/ Managing Executive Director of ICT Engineering and International Affairs, Asahi Shimbun, Japan
Audience development is not an option anymore. It’s the bastion on top of which new monetization models are built. And with the rise of niche communities, monetization today is not just limited to ads or subscriptions. We are now seeing a new wave of brands and creators collaborating with media businesses, unlocking monetization opportunities never known before. This talk will outline emerging trends that will shape the future of not just media but also the creators' economy.
Neel Kothari, Founder & CEO, iZooto, India
In this session, learn about data strategy and application as a recommendation engine for newsrooms; B2B sales lead generation, and subscription sales forecasts and how these learnings have been converted to results.
Lee-Chin Tan, Chief Operating Officer (Commercial & Content), Sin Chew Corp, Malaysia
News publishers are constantly looking at new ways to combat a challenging advertiser market. In this briefing Ignatius Low, will share the best practices adopted by SPH to support ad sales, with focus on new digital models and native advertising.
Ignatius Low, Chief Commercial Officer, Singapore Press Holdings, Singapore
