INMA Master Class: Digital Subscription Acquisition

Attendees

239 participants from 45 countries as of 29 October 2026

Argentina (4) Australia (7) Austria (4) Belgium (8) Brazil (11) Canada (11) Chile (2) Colombia (2) Costa Rica (2) Croatia (2) Denmark (6) El Salvador (1) Finland (4) Germany (11) Guatemala (2) Iceland (1) India (6) Ireland (1) Italy (2) Jamaica (2) Japan (1) Kenya (2) Lithuania (1) Malaysia (1) Mexico (3) Netherlands (3) New Zealand (2) Norway (5) Philippines (3) Poland (2) Portugal (4) Puerto Rico (1) Singapore (19) South Africa (3) Spain (4) Sweden (2) Switzerland (6) Taiwan (2) Thailand (2) Turkey (2) Ukraine (1) United Arab Emirates (3) United Kingdom (12) United States (64) Uruguay (2)

Argentina (Top)

U aElejandraU bEarros, Gerente de MK, La Gaceta S.A.
U jEuanU pEabloU hEamada, Social Media Editor, La Gaceta S.A.
U jEoseU nEazaro, Secretario de Redacción, La Gaceta S.A.
U fErancoU pEiccato, Head of Digital Strategy, News, AGEA S.A. Clarín

Australia (Top)

U tEroyU gEraham, General Manager Subscriptions Growth, News Corp Australia
U jEasonU hEamilton, Head of Loyalty, The Times & The Sunday Times, News UK & Ireland
U wEillU hEayward, Chief Executive Officer, Private Media
U eEmilyU mEcburney, Marketing Lead - Audience & Acquisition, Nine
U rEossU mEcpherson, Executive Chairman, McPherson Media Group
U eEmilyU sEweet, Managing editor, Australian Community Media
U kEristenU tEurner, Marketing Specialist, KT

Austria (Top)

U kEatharinaU hEauser-Puntigam, Head of Digital Subscriptions, Kleine Zeitung GmbH & Co KG
U kEatjaU lEipp
U fElorianU sEtambula, Head of Product, Der Standard Verlagsges.m.b.H.
U mEartinaU sEteinmayer-Schreiber, Customer Relationship Strategy Lead, Der Standard Verlagsges.m.b.H.

Belgium (Top)

U jEessicaU bEulthe, Chief Data & Insights Officer, Mediahuis Belgium
U tEomU cEorbett, Head of European Division, INMA + Invento Communications
U kEurtU dEiddens, Consumer Data Expert, Mediahuis Belgium
U sEcottU dEirkx, Platform Owner Sales, Mediahuis Belgium
U bErunoU dEurdu, Chief Digital Officer, Groupe Rossel
U cEhristopherU kEenis, Publisher, Mediahuis
U mEanonU mEarchant
U lEiesbethU nEizet, Head of Future Audiences Monetisation, Mediahuis Group

Brazil (Top)

U aEntonioU aElbino, Marketing and Distribution Intern, Nexo Jornal
U mEauricioU cEastro, Marketing Coordinator, Grupo RBS - Zero Hora
U rEonaldoU hEenriqueU dEaU cEruz, Subscription Manager, Rede Gazeta
U aEndersoU dEemianU lEopesU dEeU sEouza, Executive Director, Folha de S.Paulo
U aEndreU fEilipU dEummarU dEeU aEzevedo, Chief Digital Officer, Grupo de Comunicação O Povo
U dEiegoU eEscosteguy, Founder and CEO, O Bastidor
U fEernandoU fEernandesU gEuiza, Data Intelligence Analyst, Rede Gazeta
U jEimmyU aEdsonU lEimaU lEucas, CX & Subscription Manager, Grupo de Comunicação O Povo
U jEuvenilU mEeira, Marketing Analyst, S.A. O Estadao de S. Paulo
U pEaulaU mEiraglia, Diretora General, Nexo Jornal
U jEessicaU pEereira, Marketing Specialist, S.A. O Estadao de S. Paulo

Canada (Top)

U mEichaelU bEates
U sEamU cEook, Editor-in-chief, Brunswick News Inc.
U cEindyU gEu, Head of Digital Strategy, The Epoch Times (Canada)
U mEikeU hEall, Manager, Digital Strategy, SaltWire Network
U lEucinaU lEo, Loyalty and Retention Coordinator, The Globe and Mail
U aEndreaU mEcauliffe, Senior editor, Brunswick News Inc.
U eEmmaU mEckay, Director, Newsletters, Postmedia Network Inc.
U tEravisU sEanders, Digital Subscriptions Product Manager, Postmedia Network Inc.
U aEndrewU sEaunders, President and CEO, The Globe and Mail
U bErunoU sEavard, Directeur Diffusion multimédia et expérience client, Les Coops de l'information (cn2i)
U pEierre-PhilippeU tErepanier, Directeur Principal Produits Numériques, La Presse

Chile (Top)

U tEaniaU oEpazo, Product and Interactive Content Editor, La Tercera, Lala
U sEebastianU rEivas, Journalism Teacher, Universidad Gabriela Mistral

Colombia (Top)

U eEdgarU cEuellar, Chief Digital & Audience Officer, La Opinión
U gEabrielU mEoncada, Data & Analytics Manager, La Opinión

Costa Rica (Top)

U jEoseU mEanuelU qEuiros
U jEenniferU vEalverde

Croatia (Top)

U dEominikU bEeber, Editor in Chief of JoomBoos, 24sata
U vEanjaU pErahic, Head of Digital Subscription, 24sata

Denmark (Top)

U aEndersU cElausen, Media Strategist, Berlingske Media
U dEitteU gEundersen, Marketing Specialist, Berlingske Media
U tEobiasU hEoff
U nEicolaiU pEuggaardU hEansen, Head of Marketing, JP/Politikens Hus
U eErlendU rEogne, Head of Subscription, Berlingske Media
U bEenjaminU vEoss, CRO Specialist, Berlingske Media

El Salvador (Top)

U aEnaU gEutierrez, Latin America Division Director, INMA

Finland (Top)

U pEauliinaU kEaivola, Head of Digital Subscription Sales, Alma Media
U pEyryU lEehtonen
U jEonnaU sEoramo, Senior Data Analyst, Sanoma Media Finland Ltd
U jEussiU vEaltonen, Head of Strategy, Ilta-Sanomat (part of Sanoma)

Germany (Top)

U sEtephanieU bEarsch, Independent Journalist and Strategic Advisor, Stephanie Barsch
U sEarahU bEarth, Senior Product Manager, Funke Media Group
U jEuliaU bEuschmann, Conversion Editor, Handelsblatt Media Group GmbH
U pEaulU hEaase, News Partnerships @ Meta, Meta
U cElemensU hEammacher, General Manager, DACH, Piano - DACH
U cEhristinU kEeil, Head of Licensing, Axel Springer Auto Verlag GmbH
U aEndreU kEittelberger, Head of Paid Content, Stuttgarter Zeitung Werbevermarktung GmbH
U uElrichU kEutsch, Head of Digital, Mediahuis Aachen
U uElrichU mEachold, Chief Product Officer, Verlag Der Tagesspiegel GmbH
U rEaquelU mEeikle, Global Awards Manager / Business Development, INMA
U kEiraU rEeibe, CPO Digital Products, FUNKE Services GmbH

Guatemala (Top)

U aEntonioU bEarriosU aElvarado, Managing Editor, Prensa Libre, S.A.
U gEuntherU wEellmanU hEernandez, Audience and Marketing Director, Prensa Libre, S.A.

Iceland (Top)

U hEaraldurU jEohannessen, Chief Executive Officer, Arvakur

India (Top)

U lEiuU cEhuenU cEhen, Deputy Chief Content Producer, HT Digital Streams
U aEjithkumarU dEhevarajan
U sEiddharthU mEaheshwari, Senior Product Manager, The Hindu
U sEivabalanU rEajasekaran
U mEdU mEohammedU rEizwan, Growth Product Manager - Subscription, The Hindu Group
U mEadhaviU sEekhri, Head - South Asia Division and Strategy & Special Projects Lead - Asia Pacific, INMA

Ireland (Top)

U sEteveU dEempsey, Group Product Director, Mediahuis Ireland

Italy (Top)

U aEngeloU dEelU cEarro, Digital Acquisition Specialist, RCS MediaGroup-Corriere della Sera
U lEucaU eEsposito, Head of Digital Acquisition, RCS MediaGroup

Jamaica (Top)

U rEolandU bEooth, Manager Data Analytics & Digital Services, RJR GLEANER Communications Group
U jEosephU mEatalon, Chairman, RJR Gleaner Group

Japan (Top)

U yEosukeU sEuzuki, Principal Product Manager, Nikkei

Kenya (Top)

U nEjengaU hEakeenah, Editor, The Exchange Africa
U yEvonneU oEkwara, Senior News Anchor, Citizen Television, Royalmedia Services

Lithuania (Top)

U mEonikaU jEakucionyte, Project Manager of Business Development, Delfi Lithuania

Malaysia (Top)

U sEhauU mEengU wEong, Group General Manager, Sin Chew Daily/MCIL

Mexico (Top)

U mEichelleU lEeticiaU cEortes, Acquisition Digital Subscriptions Executive, El Universal
U rEodrigoU cEruz, Retention Digital Subscriptions Executive, El Universal
U jEesusU gEarciaU cEruz, SEO Editor, Grupo Expansión

Netherlands (Top)

U jEorisU bEak, Senior Director Enterprise Accounts, Piano - BeNeLux
U bErigitteU sEchouwerwou, Manager Marketing subscriptions, Het Financieele Dagblad B.V.
U cEharissaU vEisser, Sr. Content Insights Manager, DPG Media NV

New Zealand (Top)

U cEarolynU aEdams, GM Subscriber Revenue, NZME.
U pEeterU bEale, Peter Bale

Norway (Top)

U nEilsU oEveU hEalandU rEiise, Chief Revenue Officer, Kilkaya
U sEvein-ErikU hEole, Editor, ABC Startsiden AS
U dEanU rEubenU jEohansen
U hEildeU sEchjerve, Editor in Chief, Aller X
U oEleU wEerring

Philippines (Top)

U eEverU mEanguera, Senior Manager for Marketing, Philippine Daily Inquirer
U sEtephanieU sEison, Deputy Managing Editor, Preview.ph, Summit Media
U lEurisaU aEnnU vEillanueva, Head of Product Development and Management, Philippine Daily Inquirer

Poland (Top)

U dEorotaU aEdamczyk-Mroczek
U mEarekU mEiller, Strategic Partner Manager, News & Media, Google

Portugal (Top)

U nEatachaU cEabral
U rEitaU mEariaU sEerrano, Head of Reader Revenue, Cofina Media
U gEoncaloU cEruzU sEilva
U cEristinaU sEoares, Chief Executive Officer, Público-Comunicação Social, SA

Puerto Rico (Top)

U fEranciscoU mEarrero

Singapore (Top)

U cEandyU cEaoU cEhuanlei
U hEuifenU cEhen, Executive Editor & News Editor, SPH Media Limited (News Centre)
U dEarrenU cEher
U bEhagyashU gEarekarU bEuddhavarapu, Foreign Editor, The Straits Times
U oEngU hEweeU hEwee, ST Digital Editor, The Straits Times
U hEarshitaU jEujjuru
U aEmyU lEeo
U lEeeU cEhinU lEew, Executive Editor, SPH Media Limited
U wEeiU yEangU lEim, Head, Consumer Revenue and Content IP, Chinese Media Group, SPH Media
U jEohnU lEow
U jEoyceU lEum, Senior Manager Sales, SPH Media Trust
U eEricU nEg
U jEohnU pEates
U lEeeU cEhinU tEan, Digital Product Editor, SPH Media
U kEaiU wEeiU tEhien, Senior Manager, Behavioural Analytics, SPH Media
U sEofiaU wEang, Lead, Acquisition, SPH Media
U gEuanliU wEang
U lEimU xEinU tEian
U tEeeU zEhuo

South Africa (Top)

U vEanessaU mEorris, Marketing Manager
U rEushayeU sEmith
U mEadeleinU vEenter, General Manager, Marketing and Subscriptions - News Division, Media24

Spain (Top)

U lEuisU bEaenaU rEeig, former Chief Marketing Officer of Prisa Media, publisher, El País
U fEranciscaU dEuranU bEruce, Sales Director, LATAM, Piano
U nEataliaU mEatesanzU uErena, UX and Visual Design Lead, Unidad Editorial
U lEauraU vEelascoU cEalvete, Directora de Customer Strategy, Vocento Gestión de Medios y Servicios SL

Sweden (Top)

U mEatsU lEothen, Media Business Consultant, Stockholm-Berlin Business Development
U hEelenaU sEund, Product manager, Expressen / Bonnier News

Switzerland (Top)

U nEicolasU bEaumgartner
U cElaudioU cEaduff
U iElonaU gEahwiler
U aEdrianU gEottwald, Head of Digital Reader Revenue, Ringier Medien Schweiz
U nEiccoloU gErete
U cEhristinaU kEonig, Senior Program Manager Retention & Digital Sales, Tamedia Publikationen Deutschschweiz AG

Taiwan (Top)

U yEishanU cEhen, Deputy Managing Editor, CommonWealth Magazine Group
U cEhiaU lEunU hEuang, Digital Transformation Director, CommonWealth Magazine Group

Thailand (Top)

U nEarawadeeU lEookhanumanjao, Marketing Supervisor, Bangkok Post
U sEupornU pEornrerkhngam, VP Digital Content, Bangkok Post

Turkey (Top)

U sEuhaelU aElU oEwis, Digital Marketing Specialist, Interesting Engineering
U mEustafaU aErslan, Head of product, Demirören Group

Ukraine (Top)

U bErianU bEonner, Executive Director/Chief Editor, Kyiv Post

United Arab Emirates (Top)

U fEerasU dEalatey, Project Manager/Editor, Majarra
U nEileshU dEevadia, Director - Business Development, Khaleej Times
U dEeepU pEriyaU dEhillon

United Kingdom (Top)

U mEattU aEdams, SVP Growth, Newsweek
U mEichelleU bErister, Director of Audience, Daily Mail
U hEarryU bEuxton
U gEuillaumeU cEribier, Partner Solutions Manager, News, EMEA, Meta
U jEessicaU hEayes, Director of Propositions and Growth, The Guardian
U dEavidU hEiggerson, Chief Content Officer, Reach plc
U fElorenceU hEolmes, Senior Marketing Manager, Telegraph Media Group
U gErahamU mEcdougall, Head of Digital Subscriptions, DC Thomson
U nEicholasU nEewman, Senior Research Associate, Reuters Institute for Study of Journalism, University of Oxford
U gErzegorzU pEiechota, Researcher-In-Residence and Readers First Initiative Lead, INMA
U mEayaU pErodanovic
U dEhrutiU sEhah, Journalist, Independent

United States (Top)

U lEizU aEbderholden, Marketing Operations Manager, Tribune Publishing Co.
U vErindaU aEggarwal, Growth Marketing Manager, DailyPay, Inc.
U rEubyU aEllen, Director of Digital Subscriptions
U kEristaU aEvedikian, Database Manager, INMA
U lEaurenU bEertolini, Chief Product Officer, The Daily Beast
U dEanielU bEregman, Product Manager, Business Insider
U cEhrisU bErubaker, Sr Software Engineer, MediaNews Group
U mEariahU cEraddick, Executive Director of Product, The Atlantic
U sEarahU cEroce, Director, Digital Acquisition Subscriptions, Hearst Newspapers
U nEancyU cEutler, Head of Global Brand Partnerships and Marketing, The Washington Post
U aEshleyU dEeibert, Chief Marketing Officer, Marigold USA, Inc.
U sEtephanieU dEill, Director of Engagement and Retention, The Post and Courier
U bErookeU dEillier, Operations Director, INMA
U mEercedesU dEomenech, Marketing Consultant, Endpoints News Media Company, LLC
U pEaulU dEriscoll, Digital Audience Manager, Tampa Bay Times
U jEamieU eEmbree, Director of Digital Acquisition, MediaNews Group
U pEaulaU fEelps, Editor, INMA
U mEaryU fEox, Subscriber Experience Manager, The Post and Courier
U aEmyU fEredrickson, VP of Marketing, Forum Communications Co.
U eElayneU gElick, Director of Audience Development, Pensions & Investments
U wEendyU gEreenlaw, Publisher, The Daily Memphian
U sEheenaU hEakimian, Senior Director, Digital Consumer Marketing, Condé Nast
U lEinaU hEebert, Performance Marketing Manager, Consumer Revenue, Condé Nast
U dEeborahU hEenley
U jEayU hEorton, President, Digital Media, WEHCO Media, Inc
U cEurtisU hEuber, Senior Director, Circulation & Audience, The Seattle Times Company
U sEarahU jEarvis, Senior Director of Revenue Generation, The Philadelphia Inquirer
U cEherisseU jEohnson, Customer Service/Retention Director, Las Vegas Review-Journal
U mEichelleU jEones, Editor, INMA
U eEmmaU kEelley, Marketing Manager, The Boston Globe
U kEatyU kEing, Senior Sales Manager, Access
U mEeredithU kEirsch, Senior Product Manager, The Washington Post
U dEebbyU kErenek, Publisher, Newsday Media Group
U jEasonU lEewis, Channel Optimization Manager, Advance Local
U bErendaU lEienh, Group Product Manager, Membership Growth, Business Insider
U bErieU lEogsdon, Social Media Editor, INMA
U aEdabelU mEaldonado, Paywall Onsite Manager, MediaNews Group
U dEawnU mEcmullan, Senior Editor, INMA
U cEhaseU mEeacham, Manager, International Subscriptions, The Washington Post
U sEamU mEetcalf
U cEhloeU mEitchell, Director, Subscriber Acquisition, The Wall Street Journal
U kEatharinaU nEeubert, Managing Director, AI Hub, Holtzbrinck
U lEeighU pEoitinger, Director of Marketing Operations, MediaNews Group
U dEonnaU pErentice, Audience Growth & Development Manager, Tampa Bay Times
U eEmilyU rEamirez, Sr. Digital Marketing Specialist, Tribune Publishing Co.
U hEenriU sEchauffler, Senior Consultant, Chairman's Office, The Washington Times Global Media Group
U kEirkU sEhaw, COO, CFO, American City Business Journals
U aEnastasiaU sEignoretta, Senior Product Manager, Consumer Reports
U dEiannaU sEinicrope, VP, Data Science & Analytics, NY POST
U aElishaU sEteindecker, Sr. Manager, Acquisition, The Atlantic
U jEennyU sEtevenson, Senior Director, Product, Consumer Reports
U kEyrieU tEarr, Digital Audience and Engagement Manager, The Spokesman-Review
U lEizU tEhompson, Marketing Automation Email, MediaNews Group
U pEatrickU tEornabene, Chief Consumer Officer, Newsday
U dEoriU tErujillo
U sEtephanieU tEurner, Marketing Operations Manager, Forum Communications
U aEdamU vEercammen, Sr. Director Digital Strategy and Audience Engagement, The Washington Times Global Media Group
U aElliU wEangerin, Marketing Campaign Team Leader, MediaNews Group
U cEhandlerU wEieberg, Editor, INMA
U eEarlU wEilkinson, Executive Director and CEO, International News Media Association (INMA)
U jEamesU wEilkinson, Engagement and Loyalty Manager, The Philadelphia Inquirer
U tEimU wEilliams
U kErisU wEilliams
U jEasonU wEulkowicz, Sr. Dir. Platforms and Fulfillment, Tribune Publishing Co.

Uruguay (Top)

U lEauraU lEopez, Project Manager, El País
U jEuanU mEartinU vEaz, Gerente de Audiencias, Diario El País