A quick introduction to the 2nd Annual INMA Africa Media Summit, its themes, and what to expect across the two-day event will kick off the Summit.
Yvonne Okwara, Summit Moderator, Senior News Anchor, Citizen Television, Royalmedia Services, Kenya
Approaching two years into a global pandemic that has shaken and even enlivened the news business, how have media companies changed? In this opening keynote, learn the developments in media strategy from the perspectives of advertising, subscriptions, data, and product. And learn how INMA is at the heart of the news industry’s transformation.
Earl J. Wilkinson, Executive Director and CEO, International News Media Association (INMA), United States
The opportunities and threats faced by media organisations in Africa have never been greater. The need to transform business models, organisational structures offerings, processes, capabilities, and culture using digital technologies has never been more urgent. Given the emerging digital-first, post-pandemic landscape, this session will go beyond the hype and clutter and reveal tested and actionable insights that leadership teams in African media organisations can adopt to grow their businesses profitably and sustainably. Walk away with 10 actionable insights to disrupt your media company.
Dr Anderson Uvie-Emegbo, Senior Executive Fellow, China Europe International Business School (CEIBS), Nigeria
Nation.Africa is a culmination of a 24-month journey that involved building a community of audiences around a digital brand to develop compelling monetisable content in different formats: text, images, video, audio, and events. By bringing together technology, talent and a younger youthful audience, Nation Media succeeded in driving registrations, which were converted to paying customers, becoming the first-ever Kenyan media house to launch a successful content paywall.
Max Okeyo, Head of Strategy and Innovation, Nation Media Group PLC, Kenya
Africa has moved to an increasingly digital, mobile, and social media environment with increasingly intense competition for consumer attention. This puts increasing pressure on legacy media to develop of new, sustainable business models to support news production. In this rapid-fire final session, learn about The Standard Group’s revenue strategy with subscriptions and paywalls, Independent Media’s reader revenue game, and Business Day Nigeria’s subscription products and paywall.
Jared Kidambi, Head of Reader Revenue, The Standard Group, Kenya
Onyinyechi Eze , Head of Digital Services, Business Day, Nigeria
Lance Witten, Chief Audience Officer, African News Agency, and Editor In Chief, IOL Independent Media, South Africa
Welcome back to Day 2 of the INMA Africa News Media Summit. After introductions, learn more about how INMA has developed two key initiatives to draw young media professionals into its network while addressing diversity and inclusivity: the Young Professionals Initiative and Elevate Scholarships.
Yvonne Okwara, Summit Moderator, Senior News Anchor, Citizen Television, Royalmedia Services, Kenya
Saarah Survé, Africa Representative, INMA Young Professionals Committee, South Africa
The relationship between media companies and Big Tech platforms such as Facebook and Google is broad in scope and central to the news industry’s future success. In this panel discussion, learn more about what is happening international with regulation, legislation, and settlements with publishing houses, how this might apply to Africa, and the view of top advertisers about what can be done different by publishers to deepen their understanding of the consumer.
Robert Whitehead, Digital Platform Initiative Lead, International News Media Association (INMA), Australia
Katharina Link, Managing Director West Africa, Pulse, Ghana
Clifford Machoka, Head of External Affairs and Marketing, Nation Media Group, Kenya
With more than 60% of advertising shifting away from legacy publishers, what are the key things that need to change? What are advertisers looking for and not finding in the way media houses are set up?
Elsa Mungiria, Digital & Data Manager, Saracen PHD Advertising, Kenya
Standard Media has developed more signals to the reader about the quality and origin of content from publishers and improved the branding of trusted news sources. In this presentation, learn how Standard Media has taken steps to work with content creators to better label different kinds of content.
Carole Kimutai, Digital Editor, Standard Media, Kenya
Media24 Lifestyle has positioned to connect advertisers with their desired audiences in ways that are relevant and engaging. The company’s strategy includes connecting with people on a multitude of platforms beyond the traditional format. It is this vision that gave birth to the South African company’s successful events division: Media24 Live with a combined audience of 17 million users across its platforms. With access to multi-platform storytelling, the division has successfully offered audiences real-life experiences in the form of signature brand events.
Amos Mananyetso, Acting Editor, Daily Sun and Sun On-Line, Media 24, South Africa
Africa is increasingly turning to digital media for its news, information, and entertainment. Yet the news industry is facing a massive skills gap at the production level – holding back growth for media businesses in many ways. This skills gap is compounded by a lack of training opportunities, patch infrastructure, non-existent cooperation between industry players and the academic world, as well as insufficient resource allocation for talent development.
Peter Burdin, BBC Africa Advisor, Africa Partnerships Ambassador, Champion for Africa Business Journalism, United Kingdom
What did we learn in the INMA Africa Media Summit 2.0? What were the ultimate conclusions? In this closing session, hear more about INMA plans in Africa and how you might get involved.
Doreen Mbaya, Africa Division Manager, International News Media Association (INMA), Kenya